Minetta Brook launched KNEWSAPP:
“Minetta Brook is launching a web application version of KNEWSAPP, a real-time news scoring and discovery application that is currently available only on the Bloomberg Professional™ platform. KNEWSAPP allows trading and investment professionals to take advantage of news related market inefficiencies by surfacing tickers, topics, and stories that are currently developing in the news.This web based product democratizes access to our ground-breaking, real-time, content-discovery technology and to our proprietary scores that lets you surface developing stories from across the entirety of news.”
Presenting: Deepak Bharadwaj, CEO & Founder and Viplav Nigam, VP Engineering
Product Launch: September 2014
Metrics: $2.4M in funding, 10 employees, over 100 firms in trial & beta, 40,000+ news sources
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through other fintech companies and platforms