This post is part of our live coverage of FinvoateFall 2013.
The final presenter for this session before the afternoon break is MasterCard Worldwide. The company is demoing its Dual Value Heath Card which creates point of sale incentives wherever MasterCard is accepted.
“The Dual Value Health Card combines the MasterCard payment network with InComm’s closed-loop payment system. The Dual Value Health Card can be swiped at the point of sale (POS) and routed to an open-loop or closed-loop processor, allowing the cardholder to offer payment on eligible items while simultaneously receiving targeted incentives, all in real time and right at the POS.”
Product Launched: January 2013
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, & licensed.
HQ: Purchase, NY
Founded: 1966
Website: mastercard.com
Twitter: @MasterCardNews
Presenting Beth Griffin (Global Business Leader Healthcare & Insurance Global Products & Solutions, MasterCard) and David Vielehr (VP, Healthcare, InComm)
The full demo video will be available at Finovate.com in mid-September.