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LifePay Introduces its Financial Ecosystem


This post is part of our live coverage of FinovateEurope 2014, and has been updated.

Starting us off after the noon break is LifePay from Moscow.

“Today we are talking about our evolution from ordinary mobile card reader solution to the LifePay Ecosystem.
Over 1.5 years of existence, we have connected more than 8,000 companies to LifePay, and also created a complete closed system of inside interaction. The components of LifePay Ecosystem include:
  • Mobile app builder for business apps (iOS and Android)
  • Consumer downloads building app with order delivery via LifePay mPOS (accepts card payment; SMS receipt with LifePay Wallet offer)
The app tracks all transactions and gives the opportunity to pay for further bargains without taking your card out of your pocket. LifePay Stand, a free tablet for business with preinstalled ecosystem software.”
Presenting Vladimir Akimov (COO) and Viacheslav Semenchuk (CEO) and Helena Spirina (customer)

Product Launch: January 2014
Metrics: Money raised: $2.6 million; number of employees: ~30; revenues: ~200,000 RUR; registered users: over 5,500; readers realized: over 15,000; website traffic: 100,000 DAU
Product distribution strategy: Direct to Business (B2B), through other fintech companies and platforms
HQ: Moscow, Russia
Founded: September 2012
Twitter: @LifePay