Back to Blog

LendUp Launches its RESTful API Platform to Support MultiChannel Consumer Lending


This post is part of our live coverage of FinovateSpring 2014.

Our next presenter is LendUp. The socially-responsible lender has earned investment from sources ranging from Google Ventures to Kleiner Perkins.

“LendUp is proud to enable partners to leverage the first RESTful API Lending Platform. We have exposed the same core platform that has built and launched LendUp’s diverse suite of consumer lending products and channels – a fully compliant mobile, web, or custom integration for consumer lending with a focus on market solutions to subprime or payday lending.”
Presenting: Sasha Orloff (CEO & Co-Founder) and Jacob Rosenberg (CTO & Co-Founder)

Product Launch: FinovateSpring 2014
Metrics: $20 million raised from Y-Combinator, Google Ventures, QED Investors, Data Collective, Andreessen Horowitz, Kleiner Perkins, Kapor Capital, Thomvest Ventures, SV Angel & Startfund
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, licensed.
HQ: San Francisco, California
Founded: November 2011
Twitter: @LendUpLoans