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LendingFront Locks in $4 Million in Series A

In a round led by Information Venture Partners, Newark Venture Partners, Revel Partners, and Contour Venture Partners, SME lending solution provider LendingFront has raised $4 million in funding. The new capital will help the Newark, New Jersey-based company bring its white label underwriting and small business financing technology to more banks and FIs.

“Traditional financial institutions need new tools to serve the evolving needs and expectations of small business owners,” LendingFront co-founder and CEO Jorge Sun explained. “LendingFront allows banks to compete with technology-based lenders and keep up with the changing regulatory environment.”

Newark Venture Partners’ managing partner Dan Borok praised LendingFront’s “sleek” and “streamlined” platform as a significant improvement over the outdated legacy lending technology many banks continue to use. Calling demand for cloud-based lending solutions for SMEs “significant,” Borok pointed to LendingFront’s technology as a way for incumbent FIs to better serve small business clients.

Also participating in the round were existing investors Struck Capital, ValueStream Ventures, and Las Olas VC. The company noted that the new capital will be used to help grow the company’s sales, marketing, and engineering teams, as well.

LendingFront demonstrated its Small Business Platform at FinovateFall 2016. The solution automates lending operations by consolidating processes that are typically conducted by multiple disparate systems. The end-to-end solution provides application workflow for loan processing, a data engine to cull data for underwriting, a decision engine, offer screens, documentation and booking functionality, and servicing. LendingFront notes its solutions have enabled banks to boost loan approvals by 30%, reduce processing time from four weeks to one day, and lower operational costs by 80%.

LendingFront was founded in 2015 by Sun and CTO Dario Vergara, who met as members of OnDeck’s founding management team. The company includes Paynet and fellow Finovate alums Envestnet | Yodlee and Experian among its partners.