Today at TechCrunch Disrupt, Openbucks  announced its “gift card” payment network which works like an ATM switch; you can use whatever value you have in a participating gift card to buy something at any participating online retailer.

For example, you could use the $20 in your Subway card (a beta participant) to buy virtual goods at online games. Eventually, they want to expand beyond the purchase of digital goods. 

The product is targeted to those that don’t have debit or credit cards, especially heavy game-playing teenagers. “Gift cards” would be added to the payment options at checkout at the gaming site.