Not surprisingly, Google served a PerkStreet Financial ad in my Gmail account tonight (8:30 PM Pacific). I barely remember clicking it, but I started paying attention when I saw the virtual bank’s landing page (see first screenshot; note 1).
PerkStreet uses a clever visual technique, one that’s familiar to Facebook users (note 2; fourth screenshot), a montage of "friends." In this case, they are not actual friends but 53 thumbnail photos each containing a customer testimonial via either webcam (18 of the thumbnails; second screenshot) or static photo with caption (35 thumbnails; third screenshot).
The bank tops it off with two easy-to-see Apply Now buttons. Nicely done. I Like it.
Landing page from Google Gmail ad (link)
Clicking on a video testimonial launches a popup
Clicking on a static photo brings up a short written testimonial
PerkStreet uses Facebook’s "facepiles" social plugin on its blog (note 2)
1. I am calling it virtual because they are a pass-through to a third-party bank that holds the funds.
2. See our latest report, Banking on Facebook, published yesterday.