The news that Jassby, a PFM app for kids, has raised $5 million in new funding is one small step for savings solutions and one giant leap for financial education.
The Family Finance App, which has more than 100,000 users, enables kids to receive money from parents and grandparents, which they can then save, spend, or donate in a safe, supervised “Walled Garden”-style, digital platform. Jassby notes that the combination of a digital wallet and a shopping tool – along with parental participation – will help kids learn responsible financial habits by connecting what they have to what they want. This can be a more effective way of learning than simply studying lessons on smart financial habits and then taking tests and quizzes to see if the material is truly understood and absorbed.
Benjamin Nachman, Jassby CEO, called the promotion of financial literacy “one of our core values.” He added “we have built a cutting-edge system that allows us to partner with schools, sports clubs, and businesses to create a full ecosystem for our users.”
“Jassby has created a holistic digital financial ecosystem for kids, teens and their parents,” Moneta Managing Partner Adoram Gaash said. “(Jassby) deals with the real issue of financial illiteracy, and lets kids use financial services in a very smart way.” The app is currently available as a downloadable iOS solution, as well as a web app.
The round, which takes Jassby’s total capital to $10 million, featured participation from Needham Bank and Moneta Capital, as well as Blumberg Capital, Correlation VC and PnP Ventures. The company said the funding will help speed development and take the app to one million users within a year. Nachman added that the company also plans on raising an additional $20 million later this year to help reach that goal.
Jassby is headquartered in Waltham, Massachusetts, and was founded in 2018. Last fall, the company announced a partnership with Needham Bank to enable banking services for users of its family financial app. The fintech has also teamed up with Boston Siege Football club, signing on the semi-pro soccer club as a corporate sponsor. Boston Siege began wearing Jassby’s logo on its kits and training gear last year. The two organizations are planning on a project involving the club’s payment and revenue infrastructure in 2020.