Founded in January. Launched in March (see their FinovateSpring 2013 demo). Acquired in August.
That pretty much sums up a very productive 2013 for online tax preparation/planning software company, GoodApril.
The company announced on Thursday that it had been acquired by financial services giant, Intuit, for an undisclosed amount. GoodApril had been scheduled to make their pitch at Techstars Boulder/Denver Demo Day when the news broke. Undaunted, the innovative startup made its presentation anyway, a presentation that must have seemed as much acceptance speech as elevator pitch.
GoodApril’s Tax CheckUp solution allows users to anticipate and prepare for potential tax liability in the tax year to come. Headquartered in San Francisco, and having only three employees, the company bills itself as the tax software for “the other 364 days of the year.” Tax Checkup analyzes previous tax returns and makes recommendations over the course of the year to ensure that taxpayers pay only what is owed on Tax Day.
Intuit has already one popular product in the tax preparation software market, TurboTax. However, like most tax preparation software packages, TurboTax is designed to help taxpayers prepare tax returns for previous years. Good April’s forward-looking approach gives taxpayers a chance to make potentially money-saving changes before it’s time to file.