IntelliResponse announced its virtual agent (VA) based “voice of the customer” platform today. The technology translates and organizes VA interactions with customers into themes and categories useful to marketing and customer experience professionals.
The data is represented graphically, emphasizing for example more frequently queried topics, or grouping together related topics. The information also can be accessed at varying levels of detail, including at the individual question level. VOICES works in real-time, providing a wide-range of consumer behavior data from across multiple channels.