Reflecting what the company calls its “core digital capabilities” and desire for international expansion, London, U.K.-based automation technology innovator Intelligent Environments has rebranded as ieDigital.

“As a leading fintech business with global ambitions, it’s important that our brand travels as well as our expertise,” said Jeremy Young, who joined the company as CEO at the beginning of the year. “We feel the new brand brings our visual identity right up to date, is more versatile and altogether more digital. The name is also much better aligned with our core business, and easier for customers and colleagues across all territories to pronounce, which is incredibly important.”

From its origins as one of the leading home automation specialists in the U.K., the company has since grown to become a financial services technology provider to a growing number of major financial institutions. These clients include Bank of Ireland U.K., The Generali Group, Home Retail Group, HSBC, Ikano, and Lloyds Banking Group.

As Intelligent Environments, the company demonstrated its Interact Collect solution at FinovateEurope earlier this year. A component of its Interact digital engagement platform, Collect gives organizations an approach to consumer debt collection that is low stress, non-confrontational, and digital-first. An intuitive interface and omni-channel access combines with a self-service-oriented user experience to raise repayment rates, lower costs, and improve customer relationships. The technology enabled the company to take home Best Collections Technology honors at the 2017 CCS Awards back in November.

In addition to Collect, the Interact platform offers Interact Acquire, a customer acquisition solution with comprehensive data capture and cross-device support to keep costs low and boost completion rates; and Interact Connect, a customer loyalty and engagement solution.