Data analytics company Ignite Sales has brought on George Noga (pictured) as its new CEO this week. Noga is stepping in for Mitchell Orlowsky, the company’s former CEO.

Noga previously served for eight years as Fiserv’s SVP, managing director of revenue enhancement. He has prior experience as CEO of Syngence, where he led a team that created AI search technology for the legal industry.

Ignite Sales uses big data analytics to improve how financial institutions sell products and services to their customers. At FinovateFall 2013 the company launched the Branch Profitability Dashboard that offers a visual overview of profitability and sales across branches. The dashboard also presents a gap analysis for each sale to uncover where the branch falls short.

Earlier this month, Ignite Sales was awarded its second consecutive Gold Stevie Award for Sales and Marketing Intelligence. In February, the Texas-based company launched Smart Promotions, an offering that delivers personalized product promotions in real-time through Recommendation Guides. The new solution will integrate into Instant Scheduling and Live Chat.