This post is part of our live coverage of FinovateSpring 2014.
Last up in this first session, ID.me launched its solution that ties affiliate groups with loyalty at the physical point of sale:
“ID.me enables consumers to tie authoritatively verified identity attributes (e.g. Military, Student, Teacher, Corporate Employee, Membership Group) to a medium of payment in order to eliminate the need for additional loyalty or identity credentials at checkout.Through partnerships with major players in the payments space, ID.me provides brands with an omnichannel solution that captures the identity attributes of their customers in a privacy-enhancing, user-centric manner.”
Presenters: Blake Hall (CEO & Co-Founder) and Matthew Thompson (COO & Co-Founder)
Product Launch: April 2014
Metrics:
- Financing: $16M
- Federal Grants: $2.8M
- Employees: 29
- Revenues (Run Rate): $4M
- Registered Users: 475,000
Product distribution strategy: Direct to Consumer (B2C), Direct to Business to Consumer (B2B2C)
HQ: Tyson’s Corner, VA
Founded: February 2010
Website: ID.me
Twitter: @IDme