A strategic partnership that combines the digital wealth management and investment advisory platform of aixigo and the implementation expertise of Swiss consulting firm Synpulse is the latest big development on the European wealth management scene.
The two companies announced a strategic partnership this week that will provide financial service providers in Switzerland and beyond with a digital API platform that is fast, flexible, and has what the company called “mass suitability.” aixigo’s platform offers more than 100 API-based services, delivering value-added digital services to branches as well as via mobile devices. The solution can provide large volumes of raw data for legacy systems, and then refine the data quickly at scale without regard for the client’s underlying core banking system.
Left to right: Marcus Grundler (Head of Portfolio Management Systems) and Mario Alves (Head of Sales & Partner Management) demonstrating aixigo’s Digital Financial Portfolio Management Back Office solution at FinovateFall 2018.
aixigo CEO Erich Borsch underscored the need for speed when it comes to providing services in wealth management. “(The) attention span of clients in the digital age continues to decline,” he said. “So the goal must be to get at least two minutes of attention a day from the client. And you can only do that if you can offer relevant information extremely quickly, digitally, and attractively.”
Banks are as much a beneficiary of faster, more flexible solutions as customers are, Borsch added. And by meeting customer expectations in the digital realm, he said, it is easier “for the bank to become an integral part of daily digital habits.”
Synpulse Managing Partner Raphael Jung explained the importance of aixigo’s technology in a world of open banking and open APIs. He said, “In order to be able to use this potential for digital offers in asset management and investment advisory as well, a system is needed that records all relevant data at high speed and makes it available again in a redefined form – an API platform.”
Headquartered in Aachen, Germany, and founded in 1999, aixigo demonstrated its Digital Financial Portfolio Management Back Office solution at FinovateFall 2018. The technology enables wealth managers to leverage relatively small staffs to manage hundreds of thousands of investment portfolios quickly and efficiently.