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FutureAdvisor Launches Premium Service

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This post is part of our live coverage of FinovateFall 2013.

Next up, FutureAdvisor launched its premium service:

“How they describe their product/innovation: FutureAdvisor Premium automatically manages your existing investment accounts to save on hidden fees, increase tax efficiency, and optimize for asset diversification. We do this by:
• Monitoring and rebalancing your account as necessary
• Recognizing and actively investing new cash additions
• Periodically completing tax-loss harvesting”
Product Launch: September 2013
Metrics: FutureAdvisor provides guidance to tens of thousand of investors who have securely connected their investment accounts.
Product distribution strategy: Direct to Consumer (B2C), through financial institutions, & through other fintech companies and platforms

HQ: San Francisco, CA
Founded: May 2010
Twitter: @FutureAdvisor
Presenting Bo Lu (Founder & CEO) and Joe Cianciolo (VP Business Development)

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The full demo video will be available at Finovate.com in mid-September.