This post is part of our live coverage of FinovateFall 2013.
Next up is Float Money, with their innovative online lending and marketing platform, Float.
“Float offers a line of credit without interest or fees. The loans can be used for any purpose. Members earn the interest-free line by shopping through Float. Float earns marketing revenue from merchants instead of interest and fees from borrowers.”
Product Launch: June 2012
Metrics: $1 million raised; 1,500 registered users
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, &through other fintech companies and platforms.
HQ: New York, NY
Founded: August 2011
Website: floatmoney.com
Twitter: @floatmoney
Presenting Shane Hadden (CEO) and Chad Hurley (CTO)
The full demo video will be available at Finovate.com in mid-September.