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Float Money Offers Interest-Free, Fee-Free Lines of Credit for Shoppers

FloatMoneyLogo.jpgThis post is part of our live coverage of FinovateFall 2013.

Next up is Float Money, with their innovative online lending and marketing platform, Float.

“Float offers a line of credit without interest or fees. The loans can be used for any purpose. Members earn the interest-free line by shopping through Float. Float earns marketing revenue from merchants instead of interest and fees from borrowers.”

Product Launch: June 2012
Metrics: $1 million raised; 1,500 registered users
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, &through other fintech companies and platforms.
HQ: New York, NY
Founded: August 2011
Twitter: @floatmoney
Presenting Shane Hadden (CEO) and Chad Hurley (CTO)

The full demo video will be available at in mid-September.