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FlexScore’s Action Steps, Peer Ranking Helps Consumer Game the Financial Planning Process

FlexScorelogo.jpgThis post is part of our live coverage of FinovateFall 2013.

Our next presenter is FlexScore, created by two financial advisors to “gameify” the financial planning process.

“FlexScore is an entirely new financial product that empowers people to take more control over their personal finances. It’s financial advice for the rest of us.
We will be demoing our newly patented scoring engine and peer ranking features of the FlexScore web app.”
Product Launch: Beta launch May 2013
Metrics: $1.5M raised & 6 employees
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, & licensed
HQ: San Francisco, California
Founded: April 2012
Metrics: $1.5M raised & 6 employees
Twitter: @myflexscore
Presenting Jason Gordo (Co-Founder & CEO) and Jeff Burrow (Co-Founder & President)
The full demo video will be available at in mid-September