Fiserv demonstrated how it is helping banks communicate with their customers:
“Fiserv is demonstrating what next generation customer-to-bank interactions will look like, particularly in a mobile-first world. The ‘App of the Future’ innovation based on the Mobiliti™ platform assembles three distinct consumer interaction methods – Live Chat, Secure Mailbox & Messaging, and Click-to-Call – and makes them contextual (i.e. providing context information to the representative of the bank as part of the interaction). All inside the mobile banking application.This innovation has a number of benefits to consumers and financial institutions, including: increased efficiencies of interactions, more secure than various existing authentication methods, and portrays the banks’ brand as helpful, modern, and compelling.”
Presenting: Andy Barnett, Sr. Technical Sales Consultant, Mimi Joy, Mobile Account Specialist, and David Carr, Innovations Manager
Product Launch: September 2014
Metrics: $4.81B revenue in 2013, 21,000 associates worldwide, 14,500 financial institutions and business clients worldwide
Product distribution strategy: Direct to Business (B2B), through financial institutions
Twitter: @Fiserv