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FinovateSpring Sneak Peek: HEDG


FS2017-Logo(rev)V1A look at the companies demoing live at FinovateSpring on April 26 & 27 in San Jose. Pick up your tickets today and save your spot.

HEDG is changing the investment industry by creating an ultra-personalized investment experience, eliminating generic ETF offerings and enabling human advisors and investors to engage.


  • Builds unique “funds” for each user rather than a generic ETF
  • Offers personalized investment advice due to the unique portfolio of each investor via AI engine
  • Connects users with an advisor

Why it’s great
HEDG has changed the dynamic in digital investing. Rather than treating people as a generic risk score, HEDG builds personalized investment funds and connects users with human investment advisors.


Robert Rutherford, Founder, CEO
Rutherford is the founder and CEO of HEDG. He has extensive experience across fintech and financial services from the Fortune 500 – JP Morgan and VISA – to venture-backed startups such as Dwolla.


HEDG_DanHoffmanDan Hoffmann, Co-founder, Product and Engineering
Hoffmann has been in product and engineering for over a decade, building technical solutions for a variety of industries including sports, music, and advertising.