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FinovateEurope Sneak Peek: Avoka


FEU2016_logo_withdateA look at the companies demoing live to 1,500 fintech professionals. Register today

Founded in Sydney, Australia and headquartered in Denver, Avoka accelerates customer-centric, digital transformation with frictionless sales transactions. The company will demo how to quantify and optimize customer effort to increase customer acquisitions.


  • Measure the customer effort to complete an application
  • Predict the effort for each design change
  • Reduce abandonment and convert more prospects to customers

Why it’s great
Every step in a bank account opening that adds customer effort also increases abandonment. Minimize that effort and you will gain more customers.


Avoka_CorcoranDerek Corcoran, Chief Experience Officer

Corcoran is CXO at Avoka, and a world-recognized expert on digital customer acquisition in financial services. He is the developer of Transaction Effort Score (TES) and a frequent industry speaker.