The first demo of the afternoon is from George Favvas, co-founder and CEO of SmartHippo.

SmartHippo is a mortgage-loan marketplace that combines user-generated content with rate information scraped by SmartHippo bots, and received directly from lenders themselves. SmartHippo was a presenter in Finovate Startup last April.

SmartHippo is launching a new rate engine later this month that has more than 200 lenders. They are concentrating on mortgages today, but are looking at other verticals in the future.