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Finicity and Cre8tech Labs’ Lender Price Partner to Streamline Digital Lending

With the goal of streamlining and improving the customer experience in mortgage lending, real-time financial data aggregation innovator Finicity has announced a new collaboration with financial services technology provider Cre8tech Labs. The first step in the partnership will integrate Finicity’s Verification of Assets (VoA) solution into Cre8tech’s Lender Price Digital Lending platform.

“Consumers understandably want the most accurate information when making a life-altering purchase like a new house,” CEO and co-founder of Finicity Steve Smith said. “Lenders want to meet those expectations while improving efficiency and profitability.” Smith praised Lender Price as a “disruptor” that was “enhancing the mortgage lending experience for borrowers and lenders with a smart, digital solution.”

The new digital lending experience will combine the improvements in accuracy and fraud reduction from Finicity’s credit decisioning technology with Lender Price’s pricing and eligibility engine. Borrowers benefit from a seamless, paper-free process that draws financial information directly from financial institutions, and a digital application experience that supports collaboration between the loan officer and borrower.

Cindy Douglas, Mountain West Financial implementation and onboarding specialist, praised the technology for improving efficiency for loan officers and reducing time to close. “We’re excited to provide our borrowers with the exceptional customer experience of automated VoA reports,” Douglas said. She added, “improvements to our digital mortgage process are crucial to making homeownership a reality for our communities.”

Founded in 1999, Finicity demonstrated its Credit Decisioning technology at FinovateFall 2017. In addition to unveiling a new status page for administrators and developers ( to enable visibility into real-time API and FI connection uptime, the company demonstrated its Finicity Reports product. Finicity Reports is an online portal that enables lenders to order consumer financial reports that leverage consumer-permissioned data.

Finicity is also a veteran of our developers conference, having most recently presented The Frictionless Aggregation Experience at FinDEVr New York 2017.

Headquartered in Salt Lake City, Utah, Finicity has raised more than $50 million in funding, and includes Bridge Bank and fellow Finovate alum Experian among its investors. The company acquired Aurora Financial Systems – also a Finovate alum – in 2015.

In recent months, Finicity forged a data sharing agreement with USAA, and announced a new partnership with Mortgage Cadence to integrate its Verification of Assets solution into Mortgage Cadence’s loan origination platform. This spring, the company integrated its VoA technology with digital mortgage marketplace provider BeSmartee, and teamed up with borrower-centric digital lending platform MortgageHippo.