Michael Garrity, CEO and President of Financeit, said the investment was a sign of Goldman Sachs’ “continued confidence in our leadership team, our business model, our platform, and the ability to grow our service.” He highlighted the recent integration with Centah, a SaaS workflow and lead management solutions provider, as an opportunity to expand into the home improvement industry “from lead generation to closing the sale.”
Financeit helps merchants increase closing rates and transaction sizes by enabling them to offer customers affordable monthly or bi-weekly payment plans. The cloud-based technology provides a fast and transparent application process for consumers, and helps merchants better manage cashflow, get paid sooner, and offer customers additional payment options. Financeit is free to use, and requires no merchant fees.
But Financeit adds a twist. “We service the transaction on both sides,” Garrity explained during his Finovate demo. “On one side we have a set of merchant partners who rely on us to power sales at the point-of-sale every day with our innovative solutions. On the other side, we have a set of financial institutions who rely on us to originate and to manage these loans on their behalf in their name and within their compliance framework.”
Financeit most recently demonstrated its technology at FinovateFall 2014, during which the company, in partnership with fellow Finovate alum FIS, launched its U.S.-compliant POS financing platform. Founded in 2011, Financeit was named to CB Insights’ Fintech 250 list in July and in June, the company received new funding capacity of $85 million from a “major Canadian life insurance company.” Since inception, the company has worked with more than 7,000 merchant partners in Canada and processed more than $2.5 billion in loan applications.