The inspiration for today’s installment is from The Financial Brand which wrote about a new app from branch automation provider, Better Branches. The widget shows the real-time queue at various branches so customers can better time their visit. The company offers a mobile and online version (screenshot below; see note 1).
While, I’m not convinced the branch feature would be used that often (Really? How many branch-centric customers are going to query their iPhone or hit the website before heading out?), I like the overall concept for these reasons:
- Differentiates your online/mobile services
- Shows your concern over the customer’s time
- Reinforces your branch footprint
- Demonstrates your tech chops
Better Branches wait-time mobile app and desktop widget (29 June 2012)
Note: No financial institution users were cited in the article. But according to a comment left by Brett King, of Bank 2.0 fame, RBS offers this feature in the UK.