It's been a while since we looked at the actual usage of payment, personal finance, lending, and banking apps on Facebook (previous coverage here; see note 1). And assuming the numbers provided by Facebook are accurate, it's not good news.
Overall, the banking and personal finance apps have anemic usage levels totaling just 263 daily users (for apps with more than 1 daily user). That does not include virtual currencies or stock tracking/investing applications (see note 2). In comparison, the most popular general Facebook app, FunWall, has more than 3 million daily users.
But the number will grow rapidly if major financial institutions add balance inquiry functionality such as (#4) MyMoney from Fiserv's Galaxy unit (previous coverage here) and mShift's Key Point Credit Union app discussed here (only 1 daily user, so it did not make our table). Activity in Facebook personal finance apps yesterday (13 March 2008):
|Name (parent)||Daily Users|
|1. PayPal (eBay)||80|
|2. Billmonk (Obopay)||55|
|4. MyMoney (Fiserv)||17|
|6. Debt Manager||10|
|9. UPside Visa Card Balance Reader||6|
|10. Web Money||6|
|12. IOU (Sanjay Madan)||5|
|13. Split It (TD Bank)||4|
|14. MoneyExchange (Revolution Money)||4|
|15. IOU (Jonas Neubert)||3|
|16. Mortgage Calculator||3|
|18. Insurance Marketplace||2|
|20. FB E-Wallet||2|
|21. Intuit Tax Tips||2|
*See comment 1
**Does not include apps with less than 2 users
1. You cannot make a meaningful comparison with last summer's activity because Facebook changed the way it reports usage. Previously, the company reported the number of application downloads and now it shows the much, much smaller "active daily user" total. For example, in July 2007, LendingClub had already had more than 11,000 downloads. Under the new measurement system it tallies just 26 daily users which puts it in third place (see table below).