Envestnet announced today that it is adding five Yodlee FinApps to MoneyGuide’s MyBlocks client-engagement tool. This will give financial advisors new resources to improve customer engagement as well as their customer’s financial wellness.
An interactive, digital experience, MyBlocks helps advisors engage clients on topics such as social security and retirement compatibility by breaking them into “bite-sized blocks” that are easier to understand, navigate, and manage. By adding Yodlee Finapps, advisors will also be able to offer clients a holistic view of their assets, insurance, and other financial information, as well. “Get clients engaged faster and keep them engaged,” Envestnet | MoneyGuide president Tony Leal said. “That’s the foundation of MyBlocks.”
The new five blocks include:
- AI Fintech: AI-driven virtual assistant that measures financial health
- Cash Flow Analysis: financial tracker that forecasts future expenses and income
- Investment Holdings: portfolio viewer with ability to examine sectors and individual holdings
- NetWorth Summary: aggregated, continually-updated snapshot of assets and liabilities
- OK to Spend: cash flow optimizer that provides transparency on future income and expenses
This week’s announcement furthers the initial integration between MyBlocks and Yodlee FinApps announced over the summer. The new blocks are currently available to MoneyGuide customers who are subscribers to MyBlocks and have licensed Yodlee data aggregation. The offering is expected to be extended to all registered investment advisors using the Envestnet | Tamarac platform in 2020.
“This is another step in our journey to create a unified advice network that allows advisors and their clients to build better financial futures,” Envestnet interim CEO Bill Crager said.
Founded in 1999 and headquartered in Chicago, Illinois, Envestnet| Yodlee demonstrated its latest financial wellness data offering at FinovateFall in September. The new app enables users to structure their financial data in repositories called “boards” that leverage notifications, alerts, and insights to make it easier for users to manage their finances. Among other recent offerings from the company are its Intelligent APIs, unveiled just weeks ago, which take advantage of data science and machine learning to empower the development of “hyper-personalized” financial solutions.
Envestnet has more than 99,000 advisors and 4,100+ companies using its data aggregation and digital analytics platform and services. The company’s customers include 17 of the 20 largest U.S. banks, 43 of the 50 largest wealth management and brokerage firms, and 500+ of the largest Registered Investment Advisers. Recent partnerships with Envestnet include working with Voya Financial over the summer to help the firm launch a hybrid roboadvisory solution, and announcing a $500 million acquisition of PIEtech – the mother company of MoneyGuide – this spring.
Envestnet acquired multiple-time, Finovate Best of Show winner Yodlee in 2015 for $660 million. The company is publicly-traded on the NYSE under the ticker ENV, and has a market capitalization of $3 billion.