Predictive analytics platform Endor announced the launch of its Endor Protocol this week. Powered by MIT’s Social Physics technology, the solution empowers organizations and individuals to analyze and query sizable data sets and produce AI-generated business predictions. The technology enables observers to identify patterns in customer behavior that can be used to tailor services and offerings in multiple use cases – including fintech.

One big advantage of Endor’s use of Social Physics technology is that it enables users to work on encrypted data streams. This means that businesses can leverage data for insights and predictions without jeopardizing user privacy.

“We are extremely excited to officially launch the first version of the Endor Protocol,” company CEO and co-founder Dr. Yaniv Altshuler said. “Our vision from the company’s inception was to enable anyone, regardless of size and budget, to benefit from advanced AI and predictive analytics at an affordable price.”

Raw ERC-20 and Ethereum blockchain data will be the first data available during the Protocol’s launch, and will be unlocked via the EDR utility token. Altshuler has extended the invitation to potential data partners to join Endor in what he called “the AI revolution,” and assures customers that all future partners will be reviewed to “ensure the highest quality of data.”

Endor demonstrated its “Google for predictive analytics” platform at FinovateFall 2017. With partners including Coca-Cola and fellow Finovate alum Mastercard, Endor made headlines last December when CEO Altshuler was named to Silicon Republic’s 15 trailblazing entrepreneurs to watch in 2019 roster.

Earlier this year, the company added Cardano CEO and co-founder of Ethereum, Charles Hoskinson, as senior advisor. Hoskinson, whose firm is developing a smart contract platform that leverages open source blockchain technology, called the launch of Endor’s platform “an important step towards democratizing access to AI and data science.”

Endor was founded in 2014, and is headquartered in Tel Aviv, Israel. The company has raised $50 million in funding, and includes Innovation Endeavors among its investors.