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Embedded Banking and Generative AI: Two Top Trends in Banking and Insurance Technology

Embedded Banking and Generative AI: Two Top Trends in Banking and Insurance Technology

Last month at FinovateEurope, I had the pleasure of conducting interviews with 14 professionals, entrepreneurs, and authors from the world of fintech and financial services. A few days ago, I shared videos of my conversations with Moneyhub’s Samantha Seaton and Finthropology’s Anette Broløs.

Today, I’m unveiling another pair of interviews from FinovateEurope. First, I sit down with Edwin Van Bommel, Head of Strategy and Innovation with ABN AMRO Bank. In his role with the bank, van Bommel is responsible for introducing new products and services to clients in the areas of artificial intelligence and distributed ledger technology.

In our conversation, van Bommel and I talk about the different ways ABN AMRO Bank is leveraging enabling technologies like embedded banking, generative AI, and distributed ledger. We also talk about the challenge of legacy systems and why they will still “play an important role in the future” of financial services.

In our second video interview, Indrek Vainu, Head of Conversational AI at Zurich Insurance Group, and I talk about the challenge and opportunity of artificial intelligence in financial services. We discussed ways that generative AI, for example, is bringing innovation to both the front and back office. Vainu also shared what he believes are the next steps in AI adoption in fintech and financial services.


In his role as Head of Conversational AI at Zurich Insurance Company, Vainu leads activities globally that are related to Generative AI and chatbots. He co-founded AlphaChat, a chatbot startup that was acquired by Zurich Insurance Group in 2021.