Back to Blog

Dwolla Launches New Dashboard for White-Label Partners


Dwolla’s got a brand new Dash.

Designed to help companies to better manage customer and transaction data, Dwolla’s new dashboard and administrative interface will save its white-label partners time and money while providing actionable insights into business activity and trends. The company hinted at its plans for the new interface in July 2016 when Product Manager James Eliason said that with the “ever-increasing adoption of our white-label bank-transfer API, we understood the need to build a dashboard that accurately reflects the power of that product.” And he noted that partners “need a way to manage the customers they are onboarding, as well as a simple way to view the health of their business from a volume and transactional perspective.”


The new dashboard makes it easier to view transactions, reconcile payments, deliver more specific customer support, and to monitor the overall payments integration. Charts and graphs of the data from their own integration with Dwolla’s white-label ACH API provide a clearer, more visually compelling view of each company’s KPIs and overall financial health. Dwolla partner GOAT says it reduced cashout-related support tickets by 80% after its integration with Dwolla’s technology.

Founded in 2008 and headquartered in Des Moines, Iowa, Dwolla demonstrated its FiSync technology at FinovateSpring 2015. In May, the company announced  it was adding banks to its instant account-verification flow, and in February, CoinDesk took a look at how Dwolla was turning its attention to the blockchain. The company was featured in Inc. magazine earlier this year in an article looking at Dwolla’s potential to “disrupt the payments industry.”