After adding my Discover Card to Google’s mobile wallet, I was automatically logged off after a period of inactivity (or what I prefer to call blogging). On the resulting page, the card issuer explained what happened on the left side and told me about their current estatement incentive program on the right (see first screenshot below).
Discover is giving away an iPad every day to its paperless customers (landing page) from June 1 to Nov 30. That’s a total of 183 iPads (official rules). Both new enrollees and existing ones are eligible.
Since I’m a sucker for online sweepstakes, I pressed the button, only to find out that I was already enrolled (see second screenshot). Not only is this annoying and somewhat confusing (am I still in the running for the iPad?), it could be counterproductive. Users are given the option on this page to turn paper statements back on. So customers might mistakenly turn the paper back on thinking that’s how you enter the sweeps. To prevent that, Discover needs to reinforce the sweeps on this page.
Bottom line: Periodic paperless incentives are a win-win. You show gratitude to existing paperless customers while pushing a few more paper holdouts over the edge. However, be careful how you handle already-enrolled users.
Discover Card logoff screen publicizing its iPad giveaway to paperless customers (17 Aug 2012)
After clicking on the "Go Paperless" button I was sent to this screen
Note: Discover should remind me that I’m still eligible for the prizes
Discover publicizes the winners (link)
Note: For more ideas, see our report on paperless billing and banking (Nov. 2010, subscription).