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Digital Retail Apps Previews its Consumer Engagement Solution, SelfPay


This post is part of our live coverage of FinovateSpring 2014.

Our next presenter is the team from Digital Retail Apps demoing SelfPay.

SelfPay helps merchants engage each shopper in-aisle, item in hand and on their mobile device. As a shopper nears a store, they’re located via iBeacon and location services – no need to check in or search for an app. SelfPay welcomes the shopper and displays the store’s brands, items, descriptions and pricing. Shoppers can purchase items in-app to take home right away – no more waiting in line just to pay. 
SelfPay extends the POS to the shopper’s mobile device and purchases are settled with the existing merchant account, posting immediately to the POS. As a wallet aggregator, SelfPay offers a wide choice of payment methods from credit cards to e-wallets. Also included is a patent-pending wireless purchase verification method, SP Verify.
Presenting: Wendy Keith (CEO & Founder), Jakub Ostapinksi (Marketing), and Susan MacKay (Marketing)
Product Launch: May 2014
Metrics: Beta launch retailer recorded 7% sales via SelfPay, official allowance confirmed from USPTO for claims protecting SelfPay IP; less than 10 employees; $500,000 in self-funded capital.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through other fintech companies and platforms, licensed
HQ: Toronto, Ontario, Canada
Founded: March 2012
Twitter: @digitalretail