This post is part of our live coverage of FinovateSpring 2015.
Digital Insight is demonstrating how it incorporated beacon technology into its mobile banking app.
Digital Insight is illustrating the use of beacons within its mobile banking app. Digital Insight is designing more personalized, relevant, and contextual experiences based on knowledge of a user’s location. Beacons are one way of using the context of location to better tailor a user’s experience in banking branches and give financial institutions additional data on their customers to engage with them more effectively and offer them the right products and services.
Presenters: Marshall Yuan, senior product manager; Ronald Yeung, engineering lead
Product Launch: Digital Insight has conducted a pilot with one financial institution. Based on what is learned from the pilot, Digital Insight will expand the availability to other financial institutions later in the year.
Metrics: Digital Insight has a customer base of approximately 900 financial institutions; end users number 12M online banking and nearly 4.8M mobile banking. Digital Insight was acquired by NCR (NYSE: NCR) in January 2014.
Product distribution strategy: Through financial institutions
HQ: Redwood City, California
Founded: July 1995