- Automotive aftermarket parts distributor LKQ Europe announced a partnership with Digital Adoption Platform company Whatfix.
- LKQ Europe will deploy the company’s platform as part of an overhaul of its LKQ Academy’s learning management system for automotive professionals.
- Headquartered in San Jose, California, and Bangalore, India, Whatfix made its Finovate debut at FinovateSpring 2026.
LKQ Europe, an automotive aftermarket parts distributor, has partnered with Whatfix to deploy the company’s Digital Adoption Platform and Product Analytics across its LKQ Academy.
A training program for automotive professionals, the Academy provides hundreds of e-learning courses, instructor-led training through 15 training centers, and certifications. The partnership with Whatfix is part of an initiative by the automotive parts company to transition its training operations to a more centralized learning management system. The platform supports 70,000 registered users—including mechanics, workshop owners, automotive technicians, and internal teams—across 13 European countries. Whatfix will deliver in-platform guidance to help them navigate the new learning system, find relevant coursework, and complete training tasks. Whatfix’s analytics tools will enable LKQ Europe to see where users are encountering difficulties, allowing the Academy to make ongoing improvements to the learning experience.
“As AI and software reshape every industry, organizations need learning experiences that are embedded directly into work, personalized to every user, and continuously optimized through real-time insights. That’s the shift we’re enabling with LKQ Europe,” Whatfix Co-Founder and CEO Vara Kumar said.
Whatfix’s Digital Adoption Platform combines digital adoption, analytics, simulation training, and intelligent agents to help companies secure value from their technology investments faster. The platform is powered by AI and ScreenSense and understands user context and intent to provide real-time guidance, automate support, identify friction points, and fuel continuous process optimization. The platform helps institutions accelerate technology adoption, boost productivity, enhance regulatory compliance, and deliver greater returns from both enterprise software and AI initiatives.
LKQ Europe plans to adopt additional Whatfix capabilities over time, introducing new training programs, communicating platform updates, and creating more personalized learning experiences for customers.
“Automotive professionals are expected to master technologies that are evolving faster than ever before,” said Jason Conway, European Product Manager, Training Platforms, LKQ Academy. “Success depends on making learning as accessible and intuitive as the work itself. LKQ Academy is a strategic investment in the future of our customers, and with Whatfix we’re creating a digital learning experience that empowers every user to learn with confidence while enabling us to continuously improve that experience over time.”
Headquartered in Zug, Switzerland, LKQ Europe is an automotive aftermarket parts distributor for cars, vans, and industrial vehicles across more than 18 countries in Europe, including Central and Eastern Europe, Italy, Scandinavia, the UK, and Ireland. A subsidiary of LKQ Corporation, LKQ Europe has approximately 25,000 employees and more than 900 branches. The firm supports more than 100,000 workshops through strong logistics, digital tools, and training via its LKQ Academy.
Founded in 2013, Whatfix made its Finovate debut at FinovateSpring 2026 in San Diego. At the conference, the company demonstrated its AI-native digital adoption platform. With more than 600 enterprises around the world using its technology—including more than 80 Fortune 500 companies—Whatfix has a global presence that extends to North America, the UK, Europe, Asia-Pacific, and Australia. Whatfix is backed by investors including Warburg Pincus, SoftBank Vision Fund 2, Dragoneer, Peak XV Partners, Eight Roads, and Cisco Investments.