“DemystData’s Credit-in-a-Box suite enables financial institutions to leverage the power of big data and machine learning to make better lending decisions. As customer information becomes available, the DemystData API provides for real time aggregation of thousands of publicly available attributes from sources including social networks and online searches and returns this data in a structured, easy to comprehend format. Transparent, modern day scores analyzing factors such as customer identity and behavior provide lenders with an additional mechanism of knowing who their customers are and measuring financial risk and customer value.”