In a blog post announcing the funding, Dealflow founder and CEO Steven Dresner credited Rule 506(c) for helping make the financing a reality. “It’s because of Rule 506(c)—and specifically the ability to advertise the deal—that I can present our investment opportunity to an active readership of about 11,000—with astonishingly high open rates, I might add!”
Pictured: Dealflow Founder and CEO Steven Dresner demonstrated his company’s platform at FinovateFall 2015 in New York.
Dealflow’s technology helps buyers and sellers find deals among actively marketed private-placement opportunities. The company’s software enables investors to query Dealflow’s aggregated database, tracking deals using “recommendation-type” algorithms. The platform’s Signal technology leverages both user preferences and actual user history to provide more accurate and efficient results. Users can be alerted to changes in deals they are watching, forward deals to a colleague, read information about the management, watch video information, and so on.
During their Finovate appearance, Dealflow unveiled its Dealflow 2.0 technology including a new Dashboard feature that leverages Signal to aggregate the most relevant deals. For example, investors looking for potential fintech investments see a dashboard loaded with deals in that sector. At the same time, companies looking to raise capital are shown potential investors who have committed capital to similar projects.
Founded in 2013 and headquartered in New York City, Dealflow introduced its platform at FinovateFall 2015. The company has a number of financial services firms sourcing opportunities on its platform including Cantor Fitzgerald, Societe Generale, RBS, and Goldman Sachs.