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D3 Digital Banking Platform Goes Live at First Tennessee Bank


The largest Tennessee-based bank, First Tennessee Bank, has gone live with a digital banking platform from D3 Banking. The deployment will provide a personalized banking experience for almost half-a-million digital customers while lowering costs for First Tennessee Bank.

According to Kevin Karrels, SVP at First Tennessee Bank, D3 Banking “allows us to meet and exceed high consumer expectations in a configurable, scalable, and secure environment, competitively positioning ourselves for years of digital growth.” He says consumers increasingly expect banks to provide state-of-the-art digital experiences, similar to those from companies like Apple and Google.


CMO Michael Carter demonstrated D3 Small Business Banking at FinovateFall 2015.

Calling First Tennessee a “forward-thinking institution,” D3 Banking CEO Mark Vipond seconded Karrels’ point on the needs of banking customers today. “Consumers expect their banks to personalize and anticipate their needs, just as they expect Amazon to recognize what items are relevant to them and Netflix to know what they will want to watch next.” D3 Banking’s digital platform gives both mid-sized and regional FIs the ability to provide a variety of banking services over channels ranging from desktops and tablets to smartphones. The platform features a powerful analytics engine, value-added financial management tools, and can help ensure that First Tennessee Bank has the flexibility to adapt to changing digital preferences as they arise.

A part of the First Horizon National Corp, First Tennessee Bank has top deposit-market share in Chattanooga, Memphis, and the Tri-Cities, and top-five deposit-market share in Knoxville and Nashville. Founded in 1864 during the Civil War, the bank boasts one of the best customer-retention rates of any bank in the U.S. Its wealth management group, FTB Advisors, holds $28 billion in assets under management.

Founded in 1997 and headquartered in Omaha, Nebraska, D3 Banking demonstrated its Small Business Banking solution at FinovateFall 2015. The company has 67 employees and more than a million end-users of its digital banking platform. D3 Banking won a Depth of Service award in Celent’s vendor analysis report in July, the same month the company announced a partnership with technology and strategy firm, SLK Software. In June, D3 Banking secured a $10 million investment from West Partners, taking its total capital to more than $27 million.