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Cryptocurrency Accounting Company Tactic Secures $2.6 Million in Seed Funding

Cryptocurrency Accounting Company Tactic Secures $2.6 Million in Seed Funding
  • Cryptocurrency accounting firm Tactic raised $2.6 million in funding.
  • Leading the investment round were Founders Fund and finance automation company Ramp.
  • The new capital will help the company add talent and continue to build out its platform.

With more and more companies seeking to diversify their finances with cryptocurrencies, a new U.S.-based startup has arrived to help these businesses better manage their cryptocurrency holdings.

The company, Tactic, announced today that it has raised $2.3 million in seed funding. The investment was co-led by Founders Fund and Ramp, a finance automation company. Also participating in the funding were individual investors Elad Gil and Dylan Field, co-founder of Figma. Tactic said that, among other needs, the new capital will help the company hire additional talent.

Tactic helps businesses account for their cryptocurrency holdings by aggregating data across disparate sources – often multiple wallets across multiple blockchains – to provide a full treasury view of all balances and account activity. Tactic enables companies to automatically categorize their transactions and apply basic accounting logic and rules to calculate gain/loss and identify taxable events. Accounting teams can also use the platform to reconcile the cryptocurrency subledger to traditional accounting systems such as QuickBooks.

“Tactic solves a real pain point for businesses managing cryptocurrency finances and the product is already saving crypto accounting teams days each month,” Founders Fund Principal Leigh Marie Braswell said. “We believe Tactic has the potential to become a massive player as more companies move into web3.”

Founded by CEO Ann Jaskiw and launched in 2021, Tactic has since reeled in “dozens” of customers, from early stage startup companies to billion-dollar businesses. Jaskiw started Tactic after learning that many companies involved in web3 were using spreadsheets for their accounting because there were no other solutions available for them. By contrast, Tactic has developed its solution in part by teaming up with leading accounting firms to help them apply accounting guidelines to activities common in the DeFi world such as staking, NFT, minting, and airdrops.

Tactic VP of Strategy and Ops John Dempsey put Tactic’s platform in the context of other fintech solutions that leverage automation and other enabling technologies to make operations more efficient. “Businesses have come to expect back-office solutions that help them get started quickly and automate their manual tasks,” Dempsey said. “Tactic makes it easy for businesses to transact in cryptocurrency, knowing they can manage their financial activity in a clean, compliant way.”


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