B2B credit scoring company Cortera landed $10 million in funding this week, bringing its total capital raised to just over $578 million in combined debt and equity. Investing in the Florida-based company are Hearst’s Fitch Group Financial Venture Fund, who led the round, as well as existing investors Volition Capital, Battery Ventures, Allen & Company, and Tomorrow Ventures.
“We are passionate about fueling profitable business growth in the U.S.,” Cortera CEO Jim Swift said. “For too long, the flow of capital has been hamstrung by the need for more complete and timely insights into private companies. It is exciting to be at a point of network coverage where businesses now have a powerful alternative to traditional sources.”
Founded in 1993, Cortera gathers insights on the purchase and payment behavior of more than 20 million public and private U.S. businesses. The company leverages this data to create analytics such as new customer risk assessments, customer portfolio risk monitoring, supplier risk management, customer segmentation, insurance underwriting, customer profitability modeling, and loan-default prediction. Essentially, the data help businesses make decisions about their customers, prospects, and suppliers, and minimize risk.
Hearst’s Fitch Group Financial Venture Fund Managing Director Shea Wallon, who will join Cortera’s board of directors, said, “Cortera’s unique business information and analytics provide an alternative view into the credit risk of private businesses where traditional financial statements are not reliable or easily available.”
Cortera demoed a network where businesses can share payment experiences at FinovateSpring 2010. Earlier this week, the company announced its trade credit data will be available in Moody’s Analytics RiskCalc small business solution. Last spring, Cortera scored LexisNexis as a client, blending its B2B trade credit with LexisNexis’ risk solutions alternative data.