The new app is called The Local Edge. Bank customers who use the app will be able to see and search through discounts available to them from more than 2,000 organizations, entertainment venues, and other community businesses, including Chelsea State Bank.
Andrew Bank, co-founder of Larky, said, “Larky is lucky to work with savvy financial institution partners who believe in creating unique customer experiences and touching their customers through(out) their lives, not just when they’re banking.”
Larky specializes in helping banks and credit unions provide better rewards and loyalty programs for their customers. Larky’s mobile + web platform enables financial institutions to provide point-of-sale discounts and helps local and national businesses, to send branded, location-based alerts to smart devices, and save users as much as $1,000 a year.
Larky has 12 employees and has raised more than $2 million in funding. We last reported on the company as part of our fall Money 20/20 coverage, noting six new financial institution clients Larky signed up in the fall.
For more insights on Larky implementations, checkout this conversation between Larky’s Bank and Rebekah Monroe, marketing manager for Christian Financial Credit Union. CFCU launched a branded version of Larky’s mobile disc out platform called “Community CA$H” in November.
Founded in 2012 and based in Ann Arbor, Michigan, Larky made its Finovate debut at FinovateFall. See a video of the company’s demonstration of its new Android app.