TAPP Engine and Envestnet Team Up for Goals-Based Investing

By David Penn Posted on July 13, 2026
Categories: Alumni News, Envestnet, TAPP Engine

Wealthech solutions provider TAPP Engine has teamed up with wealth management and financial planning platform Envestnet.
Courtesy of the partnership, TAPP Engine will integrate Envestnet’s ActivePassive ETF model portfolios into its digital investing platform.
TAPP Engine made its Finovate debut at FinovateSpring 2025. Envestnet most recently demoed its technology at FinovateFall 2021 in New York.

Embedded wealthtech solutions provider TAPP Engine will offer Envestnet’s ActivePassive ETF model portfolios as part of a new partnership announced late last week. TAPP Engine will integrate these portfolios into its digital investing platform to enable credit unions and banks to offer a more customized, goals-based investing experience to their members and customers.

TAPP Engine currently offers self-directed brokerage accounts, goals-based automated investing, fractional share investing, commission-free equity trading, digital account opening and onboarding, single sign-on (SSO) integration with digital banking platforms, integrated custody and clearing services, as well as investor education and financial wellness tools and resources. Integrating Envestnet’s portfolios will provide greater personalization, enhance the overall digital investing experience, and enable TAPP Engine to bring innovative wealth management solutions to more community financial institutions.

“Our mission has always been to help financial institutions deliver modern digital wealth experiences that strengthen member relationships and support long-term financial wellness,” President of TAPP Engine Securities and TAPP Engine Advisors Mark Guglielmo said. “Working with Envestnet allows us to help credit unions and community banks deliver a more customized, goals-based investing experience that keeps the member’s financial journey connected to the institution they trust most.”

The partnership between Envestnet and TAPP Engine comes at a time of growing consumer expectations when it comes to digital investing: namely, that digital investing should be as straightforward and seamless as online banking. Making Envestnet’s ETF portfolios available through TAPP Engine’s platform will enable community financial institutions to deliver the kind of customized digital investing experience that supports financial wellness and drives long-term engagement.

Envestnet’s ActivePassive ETF portfolios are a hybrid investment product that combines both active and passive ETF management strategies into a single portfolio framework. This framework includes passive components such as low-cost, index-tracking ETFs to provide core market exposure along with active components in the form of actively managed ETFs that pursue outperformance via strategic selection and market timing. These portfolios are popular among many investors because they combine the stability and predictability of core holdings with the potential for outperformance and the ability to navigate market volatility.

“For decades, Envestnet has helped shape how advisors think about combining active and passive investing to build better portfolios,” Group Head of Investment Management at Envestnet Erik Preus said. “This collaboration brings that investment discipline to TAPP Engine, giving credit unions and community banks access to institutional-quality ETF portfolios grounded in rigorous research and disciplined portfolio construction. It reflects our belief that sophisticated investment capabilities should be accessible to more institutions and, ultimately, to more investors.”

An alum of both Finovate and our developer conference, FinDEVr, Envestnet made its most recent Finovate appearance at FinovateFall 2021 in New York. The company’s adaptive platform offers interconnected wealth management and financial planning solutions, as well as access to model portfolios, tax management, and high-net-worth consulting. Envestnet has $7 trillion in platform assets and its technology is used by more than a third of all financial advisors across leading banks, wealth managers, brokerages, and RIAs.

Founded in 2021 and headquartered in Quincy, Massachusetts, TAPP Engine made its Finovate debut at FinovateSpring 2025. At the conference, the wealthtech firm demonstrated how its platform enables financial institutions to embed modern wealth solutions directly into their offerings. TAPP Engine’s turnkey microservices infrastructure solutions include end-to-end wealth management services for investing, cash management, custody, and clearing. The company’s platform supports multi-custodian integrations across equities, ETFs, options, and tokenized assets. Tosin Osunsanya is Founder and CEO.

Photo by Towfiqu barbhuiya on Unsplash

TAPP Engine’s 9Squid Launches Private Markets Platform for Credit Unions and CFIs

By David Penn Posted on March 4, 2026
Categories: Alumni News, TAPP Engine

A subsidiary of TAPP Engine, 9Squid Private Markets has introduced its AI-powered private markets platform for credit unions and community financial institutions (CFIs).
9Squid will enable credit unions and CFIs to launch securitization initiatives thanks to modern asset-liability management (ALM) and liquidity management tools.
TAPP Engine, headquartered in Quincy, Massachusetts, made its Finovate debut at FinovateSpring 2025 in San Diego.

9Squid Private Markets, a subsidiary of TAPP Engine, has unveiled its AI-powered private markets platform for credit unions and community financial institutions. The platform enables credit unions and CFIs to access modern asset-liability management (ALM) and liquidity management tools, making securitization a systematic, repeatable balance sheet strategy rather than a complex, one-off transaction.

“Community institutions play a central role in capital formation, yet many have been priced out of securitization markets,” Tapp Engine Founder and CEO Tosin Osunsanya said. “9Squid brings securitization, balance sheet modeling, and an AI-powered platform built for credit unions and community financial institutions of all sizes. It provides a repeatable and efficient path to institutional capital while preserving cooperative governance and relationship banking.”

Credit unions in the US hold approximately $2.4 trillion in assets—and more than $1.7 trillion in consumer loans. CFIs, specifically community and regional banks, hold another $6 trillion in assets and more than $4.1 trillion in consumer, small business, and commercial loans. This data is from the National Credit Union Administration (NCUA) and the Independent Community Bankers of America (ICBA), respectively. Despite these sizable holdings, the rate of securitization among credit unions and community banks is lower than it could be.

Securitization would enable credit unions and CFIs to convert their loan assets into marketable securities that could be sold to institutional investors. Backed by the cash flows generated from underlying loans, securitization provides credit unions and CFIs with greater liquidity, balance sheet optimization, and risk diversification.

Unfortunately, securitization often brings costs, structural complexity, and minimum size thresholds that have made it difficult for credit unions and CFIs to participate and access institutional private markets. 9Squid helps lower these barriers, enabling efficient access to institutional capital. The platform uses balance sheet impact simulation and optimization to enable institutions to evaluate securitization scenarios before execution. This allows institutions to understand projected impacts on liquidity, capital ratios, earnings, and concentration exposure. The platform helps ensure disciplined decision-making, making securitization an ongoing balance sheet management tool rather than a singular transaction.

This point was underscored in a statement by TDECU Holdings President Michael Massey, who noted that “what stood out was the ability to understand balance sheet outcomes before committing to a transaction. That level of visibility allows credit unions to evaluate securitization as a practical and repeatable balance sheet strategy.”

9Squid currently supports securitization of personal loans, auto loans, and home equity lines of credit using regulator-aligned structures. With regard to the current partnership, five credit unions are in the initial pipeline, and plans are in effect to onboard additional credit unions and CFIs of all sizes.

Based in Quincy, Massachusetts, Tapp Engine made its Finovate debut at FinovateSpring 2025 in San Diego, California. Founded in 2021, the company partners with credit unions and CFIs to increase financial wellness, enhance loyalty, attract new users, and boost revenue and deposit retention. At the FinovateSpring last year, Tapp Engine demonstrated how its platform blends intuitive design, educational resources, and an emphasis on accessibility to deliver self-directed, automated investing experiences to accountholders—all from within their digital banking environment.

Are you a credit union or community bank looking for ways to enhance the customer experience, attract new members, and grow deposits? FinovateSpring 2026—May 5 through May 7—will feature a range of special sessions dedicated specifically to the issues of credit unions and community financial institutions. Check out the FinovateSpring agenda to learn more!

Photo by Sasun Bughdaryan on Unsplash

FinovateSpring 2025 Sneak Peek Series: Part 1

By Madeline Clines Posted on April 8, 2025
Categories: Cinareo Solutions, Covet, FinovateSpring 2025, FinovateSpring 2025 Sneak Peek, Kaian, TAPP Engine, Winnow

A look at the companies demoing at FinovateSpring in San Diego on May 7 – 9. Register today using this link and save 20%.

Cinareo Solutions

Cinareo is a SaaS solution designed for scenario-based capacity planning for both agents and support staff at a contact center, including financial analysis and recruitment and training planning.

Features

50% time savings for workforce planners adopting cloud-based planning
20% cost reduction while keeping high service levels and productivity
25% improvement in service efficiency and customer satisfaction

Who’s it for?

Any financial institution with a contact center that has over 100 seats.

Covet

Covet transforms estate organization by consolidating financial, physical, and digital assets into a real-time estate summary—unlocking insights for advisors and financial institutions.

Features

Provides complete estate visibility across financial, physical, and digital assets
Automates estate documents that are generated and updated seamlessly
Delivers scalable, automated updates for assets and family changes

Who’s it for?

Financial advisors, wealth management firms, family offices, credit unions, investors, and individual clients seeking seamless estate organization, automated updates, and multigenerational insights.

Kaian

Kaian’s white-label solution helps banks and credit unions support customers and members.

Features

Supports bill payment challenges for customers and members
Rewards smart spending habits to improve financial behavior
Drives loyalty and increases lifetime value for banks and credit unions

Who’s it for?

Credit unions and community banks.

TAPP Engine

TAPP Engine bridges the gap between banking and wealth, helping financial institutions grow by embedding white-labeled investment solutions that enhance engagement, drive revenue, and strengthen loyalty.

Features

Delivers an intuitive design, educational resources, and accessibility
Provides access to self-directed, automated, and practice investing experiences
Offers institutional-grade connectivity with data-driven personalization

Who’s it for?

Credit unions, banks, fintechs, RIAs, independent broker dealers, and more.

Winnow

Winnow is an award-winning regulatory change management platform that allows customers to build customized state and federal compliance surveys.

Features

Pay-As-You-Go Surveys: Generate a-la-carte compliance surveys
Bills: View bills linked to relevant requirements and defined terms
Historical Surveys: Build compliance surveys based on a past date

Who’s it for?

Banks, credit unions, fintechs, lenders, and law firms.