Small business loyalty rewards platform,Swipely, released a tool called Main Street Marketing Manager today.

The tool uses customer spending data to design direct email marketing campaigns that aim to bring repeat customers and win back lost customers.

Because merchants are not required to use additional hardware or software and consumers can pay as they normally would, its easy for small businesses to implement. Swipely is available in Boston, New York, Providence, and San Francisco.

To learn more about Swipely, watch its FinovateFall 2011 demo and come to FinovateSpring in San Francisco May 8-9 to see its latest innovation.

Swipely, the startup that provides loyalty rewards for local businesses made two announcements today. 

First, the Rhode Island-based startup is expanding its services to the Boston area:

“Swipely, the free loyalty and rewards program for Main Street, is expanding to the Boston area to help more than 150 area retailers turn credit card transactions into interactions. Swipely gives these new merchant members a hassle-free way to understand, retain and engage customers with loyalty rewards and personalized offers without coupons or keychain cards.”

Providence, Swipely’s home base, was the pilot city for Swipely’s rewards-based platform. Boston will be the second, and New York and San Francisco will be next in line for its national expansion.

Second, Swipely simplified the credit card enrollment process:

“After some significant effort to integrate more deeply with the credit card network, we’re excited to unveil our simpler one-step card enrollment. Simply provide your 16 digit card number to start earning cash back rewards; there’s no longer any requirement for additional bank info when adding your card.”

This upgrade is not yet available in Rhode Island but will be soon.

To learn more about Swipely, watch its FinovateFall 2011 demo.

“The Swipely loyalty platform offers merchants an easy way to create dynamic, customized rewards programs linked to their customers’ existing credit or debit cards. The Swipely merchant portal gives participating merchants unprecedented insights into customer shopping behavior and offers a powerful way to segment and engage with customers based on RFM (recency, frequency, monetary value) profiles. Consumers use Swipely to discover, track and earn cash-back rewards at their favorite places to shop.”