Swipely Adds Two Features: Campaign Insights and Reputation Management


Customer loyalty management platform, Swipely announced today that it is adding two new features in May, merchants in more than 100 cities nationwide will be able to access these features for free:

1) Campaign Insights
This will help companies measure the impact that online and offline marketing campaigns have on sales. This includes:

    • Event-based campaigns
    • Twitter and Facebook marketing (see 1 below)
    • Customer reviews from Yelp and Google (see 2 below)
Campaign Insights conducts follow-up monitoring after the marketing campaigns conclude, in order to determine how many customers return over time (see 3 below).

2) Reputation Management
Swipely provides one platform from which small businesses can manage their reputation, including the capability to:

    • Monitor and manage their online reputation on Google, Yelp and OpenTable (see 1 below)
    • Engage with specific customers and address their online reviews directly from Swipely
    • Compare reputation with other businesses (see 2 below)

Swipely is currently managing more than $500 million in annual sales and provides merchants with insight into the behavior of nearly 1.5 million customers. This represents 100% growth in just the last quarter.

To learn more about Swipely, watch its FinovateSpring 2012 demo.

Finovate Alums Make America’s Most Promising Companies List

Thumbnail image for Thumbnail image for Finovate-F-Logo.jpgAccording to Forbes, four of the 100 most promising companies in the United States right now aren’t just fintech companies. They are Finovate alumni, as well.

Of the four, Lending Club is the highest rated, earning the number 12 spot in Forbes‘s “America’s Most Promising Companies” roster. Also making the top 50 was Boku, with alumni On Deck Capital and Swipely helping round out the list.
Interestingly, Swipely CEO Angus Davis recently made a “most promising” list of his own.  Davis was featured along with more than 20 of his peers in a profile of “America’s Most Promising CEOs Under 35” also compiled by Forbes.
Here’s a closer look at the alumni featured.
  • Rank: 12
  • Revenue: $16 million
  • Employees: 125
  • Demo video
  • Rank: 38
  • Revenue: $195 million
  • Employees: 115
  • Demo video
  • Rank: 94
  • Revenue: $37 million
  • Employees: 152
  • Demo video
  • Rank: 95
  • Revenue: $1 million
  • Employees: 36
  • Demo video

Swipely Expands Payment Acceptance Platform for Local Merchants

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Payment acceptance and rewards platform, Swipely, announced its Winter 2013 release this week.

The release brings three main upgrades:

1) Swipely’s CRM tool automatically updates a customer’s information each time they pay using a credit card. The tool creates a profile for credit-paying customers that details total money spent, number of transactions, average spend, and the customer’s lifetime value.


2) Tablet-optimized merchant dashboard that now includes:

      • Simpler to use platform
      • Analytics on a store-by-store basis or in aggregate for retailers with multiple locations
      • Heat Map that indicates sales performance by hour
      • Daily Journal that shows merchants how weather, Facebook posts, and other factors impact buying patterns

3) Expanded support of POS middleware solutions, including:

    • Breadcrumb
    • Comcash
    • Dinerware
    • First Data
    • Focus
    • Isis POS
    • PC Charge 
    • Authorize.net
    • Many others

The Rhode Island-based company has already upgraded existing merchants to the new release, and interested merchants will be upgraded with no extra cost.

In addition, Swipely informed me that it recently crossed the threshold of a quarter billion dollars in processing.

To learn more about Swipely, watch its FinovateSpring 2012 demo.

Swipely Launches Payment Marketing Platform


Afterwards, Swipely debuted its payment marketing platform:
Swipely’s payment marketing platform will combine payment processing with loyalty, offers, and analytics. This enables businesses to leverage expenses they already incurred through payment processing.
Product Launched: FinovateSpring 2012
HQ Location: Providence, RI
Company Founded: August 2009
Metrics: 35 employees, $8.5 million raised
Website: swipely.com
Introducing Angus Davis (Founder & CEO)


Swipely Launches Main Street Marketing Manager

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Small business loyalty rewards platform,Swipely, released a tool called Main Street Marketing Manager today.

The tool uses customer spending data to design direct email marketing campaigns that aim to bring repeat customers and win back lost customers.

Because merchants are not required to use additional hardware or software and consumers can pay as they normally would, its easy for small businesses to implement. Swipely is available in Boston, New York, Providence, and San Francisco.

To learn more about Swipely, watch its FinovateFall 2011 demo and come to FinovateSpring in San Francisco May 8-9 to see its latest innovation.

Finovate Alumni News– March 27, 2012

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  • SimpleTuition’s PayBackSmarter.com now used by over 40 colleges & universities.
  • Meniga’s PFM goes live within Skandibanken’s online bank in Norway.
  • Mobile Enterprise Strategies interviews Kony’s VP of Mobile Strategies, Sam Lakkundi.
  • Super Sprowtz to implement Virtual Piggy’s child-safe e-commerce tool.
  • Swipely launches Main Street Marketing Manager.
  • Seeking Alpha passes 1 million members, doubles its size in less than 2 years.
  • ThreatMetrix lands $18 million in Series D funding.
This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Swipely Expands Loyalty Rewards to Boston, Simplifies Credit Card Enrollment

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Swipely, the startup that provides loyalty rewards for local businesses made two announcements today. 

First, the Rhode Island-based startup is expanding its services to the Boston area:

“Swipely, the free loyalty and rewards program for Main Street, is expanding to the Boston area to help more than 150 area retailers turn credit card transactions into interactions. Swipely gives these new merchant members a hassle-free way to understand, retain and engage customers with loyalty rewards and personalized offers without coupons or keychain cards.”


Providence, Swipely’s home base, was the pilot city for Swipely’s rewards-based platform. Boston will be the second, and New York and San Francisco will be next in line for its national expansion.

Second, Swipely simplified the credit card enrollment process:

“After some significant effort to integrate more deeply with the credit card network, we’re excited to unveil our simpler one-step card enrollment. Simply provide your 16 digit card number to start earning cash back rewards; there’s no longer any requirement for additional bank info when adding your card.”

This upgrade is not yet available in Rhode Island but will be soon.

To learn more about Swipely, watch its FinovateFall 2011 demo.

Swipely’s Loyalty Platform Provides Insight to Customer Shopping Behavior


Next this morning, Swipely demonstrated a loyalty platform that provides insight to customer shopping behavior:

“The Swipely loyalty platform offers merchants an easy way to create dynamic, customized rewards programs linked to their customers’ existing credit or debit cards. The Swipely merchant portal gives participating merchants unprecedented insights into customer shopping behavior and offers a powerful way to segment and engage with customers based on RFM (recency, frequency, monetary value) profiles. Consumers use Swipely to discover, track and earn cash-back rewards at their favorite places to shop.”

Product Launched: Our service launched in Q1 of 2011 with significant new features added in Q3 of 2011. 

HQ Location: Providence, RI 
Company Founded: August 2009 
Metrics: Approximately 25 employees, raised $8.5 million, over 100 merchant customers
Website: swipely.com
Presenting Angus Davis (CEO)