- Apiture, a digital banking solutions provider, launched its Data Engage solution this week.
- The new offering helps financial institutions access data-driven insights into how their customers are using Apiture’s digital banking platform.
- Data Engage was made possible courtesy of a partnership between Apiture and Pendo. Both companies are based in North Carolina and made their Finovate debuts this year.
Digital banking solutions provider and new Finovate alum Apiture introduced its Data Engage solution this week. The technology, made possible courtesy of a partnership with fellow Finovate newcomer Pendo, will give banks and other financial institutions access to data-driven insights into how their customers are using Apiture’s digital banking platform. Data Engage further gives these firms tools to provide in-channel guidance and personalized messages to boost customer engagement. Pop-up messages, marketing notices, tutorials, and more are examples of the kinds of communications that can be leveraged to educate users and encourage adoption of new features.
The new offering is the first of four modules available from Apiture’s Data Intelligence solution. This technology gives users a variety of data analytics and benchmarking tools to help attract, retain, and cross-sell digital banking customers.
“With Data Engage, our clients can easily evaluate their users’ activities and enhance the online experience using no-code, highly intuitive tools that promote the expanded use of digital banking capabilities,” Apiture CEO Chris Babcock said.
Taking the Finovate stage for the first time at FinovateSpring in May, Pendo offers analytics, in-app guidance, and feedback capabilities to enable developers to create software that delivers better, more productive experiences for users. Based in Raleigh, North Carolina, Pendo claims that its “software that makes your software better” produces 15% decrease in support tickets, 30% more qualified leads, and a 5% reduction in customer churn.
“This partnership enables Apiture’s clients to harness data-driven intelligence,” Pendo co-founder and CEO Todd Olson said. “It maximizes user engagement with their digital banking solution. And the best part? It delivers a better user experience.”
Headquartered in Wilmington, North Carolina, Apiture made its Finovate debut in September at FinovateFall. At the conference, the company demoed its technology that can embed banking capabilities into the software of non-financial, third-party businesses. Apiture used the example of a travel agency that had embedded its technology to support basic banking tasks such as opening an account, viewing account balances, and transferring funds between accounts.
Apiture’s new product news comes in the wake of the company’s latest partnership announcement. In September, Apiture announced that Newtek Business Services Corporation had selected its digital banking platform to support the digital capabilities of Newtek Bank. Over the summer, Apiture reported that it had secured $29 million in funding in a round led by Live Oak Bank. The investment boosted the North Carolina-based fintech’s total funding to $69 million.
Founded in 2017 as a joint venture between First Data Corporation and Live Oak Bank, Apiture has more than 300 bank and credit union clients in the U.S. – and more than 300 employees of its own. With more than 40 core interfaces and over 200 fintech partners, Apiture’s digital banking platform has been praised by entities ranging from Javelin and IBS Intelligence to American Banker and Forbes.
