Lending Club Files S-1, Prepares to Get Back into the P2P Game

image No one said it was easy being a startup, especially a “Web 2.0 lender” in the middle of major credit turmoil. Lending Club, which had to shut down the retail lending portion of its service in April, is preparing to put the second P back into its P2P loan service (see note 1).

A big part of that process is filing with the SEC so the company can sell retail securities backed by its loans. For lenders, it won’t be much of a change. The securities will be backed by the individual loans, just as if it were a standard loan. And at least initially, the securities cannot be resold. However, in the filing, Lending Club says it is planning on creating a secondary market for the securities through its platform. 

Lending Club posted an update on its website announcing the filing.

Lending Club discloses $500,000 monthly burn rate
Luckily for the company’s followers, and competitors, the S-1 filed Friday (20 June) sheds light on what would usually be known only to its investors and creditors, the privately held company’s inner finances. The company disclosed that during the fiscal year ending March 31, 2008, it experienced:

  • negative cash flow of $6 million
  • total net loss of $7 million on revenues of $450,000; the revenue total includes $200,000 in interest on deposit balances   

Lending Club itself is a significant lender on the platform
Another interesting disclosure: More than half the loans originated through the Lending Club platform have been funded by the company and its creditors/investors, even before it had to stop taking new retail loan commitments April 7.  That’s an interesting dynamic for a so-called person-to-person lender. Because Lending Club sets the market clearing rates, its funding did not compete directly with the retail lenders, i.e., Lending Club stepped in to help fund deals that retail lenders had not fully funded. However, had the company not put so much money into the system, borrower rates could have floated higher, potentially increasing lender yields (note 2).

As of June 10, 2008, only $6.4 million of the loans made through the platform have been to “retail lenders.” Later in the S1, Lending Club discloses that it has funded $7 million of the $15 million loaned through the platform as of March 31, and then $1.6 million of the $3 million loaned after March 31. That leaves Lending Club holding $8.6 million of the $18 million loaned through the platform.

The lending was financed primarily through loans from Silicon Valley Bank ($3 mil), Gold Hill Venture Lending ($5 mil). Also, through March 31, company insiders and investors had lent about $0.5 million.  

Other stats from the S-1
Other numbers (as of 31 March, 2008, unless indicated otherwise):

  • $1.8 million spent on marketing, of which $270,000 was advertising
  • $1.8 million spent on engineering
  • 23 full-time employees
  • Average loan amount per borrower is $9,100
  • Number of loans = 1,669 worth $15.2 million (through 10 June 2008)
  • 150,000 website visitors in March
  • Average amount lent per loan per lender = $75
  • 50% of loan volume has been through LendingMatch that automates the process
  • $8.9 million had been outstanding for more than 45 days and had been subject to at least one billing cycle; of that amount, 98.3% was current, 0.88% was 15- 30 days late and 0.87% was more than 30 days delinquent. No loans had gone into default which is 120+ days delinquent
  • On p. 48 is a detailed table of home ownership. job tenure, annual gross income and debt-to-income ratio by Lending Club credit grade

Loan purpose:

  • 50% refinancing high-interest credit card debt
  • 35% financing one-time events such as weddings, home improvements or medical
  • 15% small business financing

Notes:
1. For more info on person-to-person lending see our Online Banking Report #148/149

2. I say POTENTIALLY increased yields. That would depend on whether the borrowers accepted loans at higher rates. And higher rates would lead to lower volumes, so even though interest margins would be higher, there could be substantially fewer deals. And that also increases the risk of adverse selection with only higher-risk borrowers accepting the higher rates.

GreenNote Introduces P2P Student Loan Hybrid: Virgin Money Meets Facebook with a Dash of Prosper

image This week two Finovate Startup alums launched the
services they demo’d a month ago at our conference:

We’ll start with GreenNote and look at CheckingFinder tomorrow. Although I’d seen the GreenNote demo, since it was in closed beta, I hadn’t had a chance to use it until earlier this week.

My first impressions are favorable. The site helps students reach out to family and friends to put together a “personal loan consortium” to finance educational expenses (also called a “pledge drive”). While GreenNote does not currently provide access to funds from outside the student’s own network of friends and family, the service does offer tools to solicit loan pledges via email. It also collects the resulting loan pledges from interested parties, then sets up and services the resulting loan. 

The process:

  • Students solicit loan pledges from their network, and hopefully the networks of their network
  • Interested friends, family, or anyone else who’s received a loan request from the student (either directly, or through forwarding) create a GreenNote account and make loan pledges (minimum $100)
  • Once the loan is funded (minimum $1,000, no maximum), GreenNote verifies enrollment, collects the money, and packages it into a single loan agreement with the student
  • When it comes time to repay the loan, lenders can choose to forego the principal and/or interest and gift it to the student; lenders will also be able to lower the rate

The terms:

  • Loans are deferred for up to five years while the borrower is in school, then initiate a six-month grace period before repayment begins
  • Interest accrues during the deferment period
  • Repayment is over a 10-year period, meaning that lenders must commit their money for 15 years
  • The rate is currently 6.8% fixed, but GreenNote takes 100 basis points of that, so lenders receive a 5.8% return (which they can elect to lower at repayment time)
  • GreenNote charges a 2% loan fee at funding, with a minimum of $49

Coming soon:

  • Allow third parties to browse loans they might want to fund (e.g., alumni)
  • Facebook integration

Analysis
At first glance, it looks like an expensive way to put a nice wrapper around funds that have already been made available by the student’s family. And certainly, if moms and dads are providing the bulk of the cash, it’s not necessary to pay 2% for a promissory note. For most loans, you can do that for less at online paperwork specialists such as Virgin Money or LoanBack.

However, the power of GreenNote’s model is tapping into the friends of friends, and the friends of those friends, and so on. As a student puts together an email pledge drive, recipients are encouraged to pass the request on to appropriate parties who might be willing to participate. For example, Pat who is headed to Michigan State, knows Jon whose uncle is a successful alum of the school. Jon’s uncle, who’d be highly unlikely to simply write Pat a check, might be very interested in putting a few thousand dollars into a long-term 5.8% deposit that earns him a fair rate of return and helps someone go to Michigan State.

GreenNote is well thought out and well implemented. The main problem though, is finding enough deep pockets willing to put thousands of dollars on deposit for up to 15 years with no guarantee of repayment.

Financial institution opportunities
Lenders have taken some heat recently as they’ve cut back on student lending during the credit market turmoil. A bank or credit union could gain some positive PR by facilitating this type of lending among their own customer base and community. It could be built from scratch or potentially in partnership with GreenNote.

Background
GreenNote is backed by Menlo Ventures, among others, and has an impressive board and advisors including prolific blogger and partner at Glenbrook Partners, Scott Loftesness. Bill Harris of Intuit, X.com (now PayPal), and Passmark (now RSA) fame is on the board. The launch was covered this week by TechCrunch, VentureBeat, and C|Net among others.

GreenNote homepage (5 June 2008)

image

Virgin Money’s Student Payback Could be the Beginning of Something Disruptive

image After talking to founder Asheesh Advani on several occasions, we expect Virgin Money (US) to become a disruptive force in the student loan business. And with college costs rising and financing options declining (see previous coverage here), there’s a need now for new approaches.

Against that backdrop, I was thrilled to see a link to Virgin Money’s press release (here) in a Payments News roundup this morning. I eagerly fired up the blog editor to write about it, but quickly realized it was not the product I was hoping for.

image While it’s a good line extension, it’s not so new (think Diet Coke adding lime). Student Payback is a well-named service to formalize friends & family loans to students, something the company already did with its Handshake and Handshake Plus services (see note 1).

The main difference, and why it costs $100 more, is that Student Payback allows up to 10 increases in the original loan amount with no additional fee. For example, each semester a new loan can be added without needing a new loan doc each time.

Analysis
Strategically, Student Payback appears to be right on the money. It allows VM to better target the P2P student loan market with the eventual goal of moving upstream, graduating from merely formalizing existing loan agreements to actually brokering multi-party financing deals. For example, initial seed money could come from mom and dad with help from government/school programs. Then as the student progresses through their studies, additional financing could come from Virgin Money partner bank(s) and/or individuals/organizations with an interest in helping students at particular schools (e.g., alumni) or those entering certain fields. Scholarships, grants, internships and other related activities could also be thrown into the mix.

Anyway, there’s lots of opportunity especially with the growth of social networking and the exit of several large student lenders. Two startups showed new solutions at our Finovate Startup conference several weeks ago: GreenNote and SimpleTuition. And there are others entering the market such as Fynanz (previous post here) and Qifang, a Chinese startup TechCrunch wrote about in February (here).

Note:
1. See our Online Banking Report on P2P lending for more information.

Prosper Kicks Off Nationwide Lending with New Slogan and TV/Radio Advertising

imageArmed with a new national lending capability (note 1), new slogan, “Let’s bank on each other,” and a window of opportunity to gain ground on the competition (note 2), person-to-person lending pioneer Prosper is preparing new marketing initiatives which include television and radio advertising. Prosper said in its blog Monday that the ads will begin test runs this week. 

The two television spots feature short vignettes of real lenders and borrowers (see screenshot below). Prosper has also posted brief “behind-the-scenes” videos of the borrower and lender meeting while giving gushing testimonials about the service.

There is also a series of seven 30-second radio spots:

  • Meet the lender/borrower spots featuring same pairs as the TV ads (2 ads)
  • A young student borrowing from Prosper
  • A small business person borrowing from Prosper
  • A youngish woman borrowing from Prosper for debt consolidation
  • A man borrowing from Prosper for home improvement
  • A man borrowing from Prosper for a car loan

Preview the ads here (note 3).

Analysis
It will be interesting to see how the advertising is received. From a branding perspective, I think the ads are extremely effective, doing a good job communicating the benefits to both borrowers and lenders. And Prosper positions itself as a smart bank alternative without getting overly negative (e.g., Lending Tree’s $100-million “When banks compete” campaign in the late 1990s) or going so over the top (think WaMu) that you can’t recall who made the ad (see previous coverage here). 

One thing I’m sure of: Prosper did a great job showcasing the ads on their website, including the very Web 2.0 touch of posting “behind-the-scenes” videos of the TV commercials. 

Prosper Brad and Lara tv advertisement

Notes:

1. Prosper recently changed its process so all loans are originated by Utah industrial bank, WebBank, then resold to the winning Prosper bidders. The TV ad above even carries the fine print that, “Prosper lenders are loan purchasers.”

2. Prosper’s primary competitor, LendingClub, is currently operating at limited capacity as it seeks additional licensing/authority from regulatory bodies (coverage here). It, too, uses WebBank to originate all loans made through its platform. The latest entrant, Loanio, debuted its services at our April 29 Finovate Startup conference, but is still a few weeks away from a launch. A number of other P2P startups are in various stages of development with launches expected within the next 12 to 18 months. 

3. For more information on the P2P lending market, see our Online Banking Report: Person-to-person Lending 2.0 

Deja Vu: The First* Canadian Person-to-Person Lending Service Readies for Launch — CommunityLend

imageCommunity Lend reached out to bloggers last week to get the launch buzz started (note 1). The site appears ready to go, all it needs is a loan/borrow signup form in place the email notification box in the center of the homepage (below).

From the look of it, the startup has a good design team. It's direct and to the point in the main section while staying fresh with blog posts, selected news stories, and press releases displayed in widget-like boxes along the bottom of the screen (below the fold on my laptop). But I'll reserve judgement until I see the actual lending and borrowing screens when they become available.

The most interesting part of the pre-release info was the list of official advisors to the startup which included Virgin Money (US) CEO Asheesh Advani as well as the Phil Hopper, CEO of Australian P2P lender, iGrin. It will be interesting to see if those relationships turn into future Canadian partnerships.

For more information on P2P lending, see our recent Online Banking Report (#148/149) and catch Prosper and Loanio on stage at our FinovateStartup April 29 in San Francisco.

__________________________________________________

*Technically, IOU Central was first in the Canadian market. However, a few weeks after launch it was forced to shut down as it works to satisfy regulators (coverage here). Therefore, the honor looks like it will go to CommunityLend.

 

CommunityLend pre-launch homepage (17 April 2008)
CommunityLend home page pre-launch

 
Note:

1. Blogger outreach is the modern day equivalent to the press conference. Dave Colman's emails to bloggers resulted in five blog posts that same day, and that's without any news other than its UNOPENED site had been remodeled. Think back to the last time you revamped your website, did you get five press mentions?  

Lending Club Abruptly Shuts Down Peer Lending

Breaking news: P2P lender LendingClub, which had been gaining ground rapidly on industry leader Prosper (post here), stopped accepting new money for lending through its platform. The company says it will continue to accept loan applications, funding them out of its own account. There is no indication whether the company has secured additional funding to maintain or grow its current $4 million per month origination pace. It's feasible that a bank and/or private investors could step in to fill the void. Some speculation here, here, and here (includes reprint of the email sent to lenders from the company). 

I logged into my LendingClub account, which has a small cash balance, and found that the lending function has been disabled. I could browse loans and withdraw my money, but I could not bid on loans or add new funds. A message appears on most screens telling users they cannot make new loans at this time (see screenshot below).

LendingClub alerts users to the freeze on new lending

The company's blog entry dated 7 April (see below) from founder Renaud Laplanche, offers few details, saying the company has:

…started a process to register, with the appropriate securities authorities, promissory notes that may be offered and sold … through our site in the future.

Furthermore, due to the registration period:

….the company will undergo a quiet period, and will not be able to respond to press and other inquiries…

Depending on how the promissory notes are structured, they may or may not be a departure from the P2P lending model currently employed. We'll update this post when we get more information.

LendingClub 7 April blog entry announcing freeze in new lenders

For more information on the person-to-person lending market, see our recent Online Banking Report.

Update 8 April, 11 AM Pacific: Prosper's statement:

Person-to-person lending is an increasingly popular way for individuals to borrow and lend money at attractive interest rates. Understandably, it must be done in a secure and trusted way. While we’re not in a position to comment on another company’s regulatory stance, Prosper believes that the way we have structured the Prosper marketplace is in compliance with applicable state and federal laws. Currently Prosper has over 650,000 members, and more than $130 million in loans have funded through the Prosper marketplace.

 

Q1 Prosper/Lending Club Loan Volumes Up 55% (Y/Y)

lendingclub_logoLast week's post on P2P lending traffic prompted several comments on how worthless website traffic is as a metric, especially when the two major players make their loan-production numbers public. With that in mind, I present the Q1 total loan production for Lending Club and Prosper.

prosper_logoWhile Prosper still had twice the overall loan volume of Lending Club in Q1 ($21 vs. $10 million), Lending Club is closing the gap in the prime/near-prime market (FICO 640+) originating two-thirds the volume of Prosper in March ($4 vs. $6 million). But if you take into account Lending Club's more stringent debt-to-income requirements (max 30%), the newcomer actually surpassed Prosper in these lower-risk loans ($4.1 vs. $3.7 million in March).  

While the two-horse race is an interesting sidelight, the more important statistic is industry growth. In Q1, Prosper and Lending Club combined for more than $30 million in originations, up $10.7 million (55%) compared to about $20 million in Q1 2007. Only $3.4 million of the Q1 total (17%) was subprime, compared to $7.0 million (36%) a year ago.

Loan originations doubled in the prime/near prime (Prosper grades AA to C and all of Lending Club) ending the quarter at just under $27 million.

Why so much attention to a tiny sliver of the $2.5 trillion U.S. consumer loan market? It's new. It's different. It's social. And it's an experiment in online finance we get to watch in real time thanks to the transparency of the lenders. For more info on the market, see our recent Online Banking Report on P2P lending.

Q1 2008 Loan Volume: Prosper vs. Lending Club
in $ millions (U.S. only)

  Prosper
All Grades
Prosper
AA-C*
Prosper AA-C
Low DTI**
Lending Club*** Total
Q1 2008 $20.5 $17.1 $10.7 $9.8 $30.3
   March $7.3 $6.0 $3.7 $4.1 $11.4
   Feb $6.0 $4.9 $2.9 $2.9 $8.9
   Jan $7.2 $6.1 $4.0 $2.8 $10.0
Q1 2007 $19.6 $12.6 $8.0 n/a $19.6
'08 vs. '07 +$0.9 +$4.5 +$2.7 +$10.7
% change +4.6% +36% +34% +55%

Source: Online Banking Report compilation of company data, 2 April 2008
*Loans made to Prosper grade AA through C borrowers (FICO 640+)
**Loans made to Prosper grade AA through C borrowers with debt-to-income (DTI) less than 30% 
***Lending Club only makes loans primarily to the "prime/low DTI" segment (FICO 640+, DTI <30%)

Note:
1. These prime/near prime/subprime distinctions can help financial institutions compare their prices to the marketplace rates.

Prosper, Lending Club Traffic Up 100,000 in February

Looking at February's Compete data, estimated traffic (see comment 3) at the three major U.S. person-to-person lenders grew by approximately 100,000 unique users compared to January, a 16% gain. Prosper still dominates the category with nearly 10 times as many unique visitors as its nearest rival, Lending Club

Update: In terms of funded loans, Prosper had double the volume of Lending Club in February: $6.0 million vs. $2.9 million. In January, the volume was $7.2 million vs. $2.8 million.  

Lender Launch Feb. 2008 Jan. 2008 Mo. Growth % Growth Feb. 2007
Prosper Feb '06 650,000 570,000 +80,000 14% 650,000
Lending Club May '07 70,000 50,000 +20,000 40% *
Zopa.com Dec '07 16,000 14,000 +2,000 14% *
Total   740,000 630,000 +100,000 16% 650,000

Source: Compete.com, estimated unique site visitors during Feb. 2008                                         *Not launched

Prosper vs Lending Club site traffic

Person-to-Business Lending: A Wake-Up Call for Small Business Lenders?

image Talk about turning the tables. Now individuals are lending to businesses. Has the credit crunch gotten to that level?

Small business lending, or the lack thereof, was highlighted in today’s Wall Street Journal in a column by Jane Kim that ran on the front page of the Personal Journal section, Where Either a Borrower or Lender Can Be: Small-Business Owners Turn to Online Networks for Funds as Banks Tighten Credit (here).

The article includes three examples of small business owners, frustrated with the stinginess of bank lending departments, that turned to person-to-person exchanges for loans. Apparently, all three had excellent credit since Mr. Walsh was able to borrow $22,500 at 10.25% and Mr. Kelley $18,500 at 10.97%, both from Prosper. And Mr. Kalempa received $15,000 from LendingClub for 9.6%. You don't get funded for loans of that size unless your credit is good and your story even better.

Small business owners may not have time to shop for credit, but they do network. And given how unique positive borrowing experience are, these P2P success stories will be told and re-told dozens of times. The credit-crunch induced conservatism of the banking community, especially towards growing businesses, could be an HUGE opportunity for the new P2P marketplaces.

It could be the crossing-the-chasm market niche that the loan exchanges need in order to gain traction and profitability as they position themselves for the mainstream consumer marketplace. The credit markets are huge and complicated and it's impossible to predict how this plays out. But if I worked in small business banking product management, I'd circulate this story to senior management and start working on my response to the P2P lending threat. 

P2P Lender IOU Central Suspended by Regulators

image In what it hopes is a temporary set-back, Canada's IOU Central has stopped taking new loan applications or accepting bids on existing ones. The company was launched two weeks ago (coverage here). Evidently, a bit more work needs to be done before the site is fully blessed by the Canadian government.

This might explain why IOU Central seemingly came out of nowhere to become the first Canadian P2P lender. We'll let you know what we hear from the founders. Thanks to Wiseclerk, via Prosper Lending Review, for the tip.

IOU Central homepage (29 Feb 2008)

IOU Central homepage


Explanation of suspension
(29 Feb 2008, 4 PM Pacific)

IOU Central explains its halt in lending

Updates on Credit Karma, Prosper, and GlobeFunder

Here are three updates I've added to the posts from the last week:

  • imageCredit Karma, which we discussed here last week, is in private beta. But they have agreed to give NetBanker readers the invitation code to come in and kick the tires: CKFRND. Let us know what you think.
  • prosper_logo Prosper, discussed here yesterday, was named one of the Fast 50 2008, the 50 most innovative companies in the world by Fast Company magazine (here). The list is in the March issue. 
  • image GlobeFunder: I finally caught up with GlobeFunder founder Ben Decio last week. I noted in my NetBanker post a few weeks ago that the company was not yet accepting money from individual lenders. It sounds like that may be permanent. The company's current business plan is to use money from institutional lenders to fund all loan requests. That doesn't alter the value proposition to borrowers, since money is money, but it does move the company out of the P2P lending space. 

Prosper Helps Borrowers Tap the Value of Their "Social Capital"

image This morning I was at the Parc55 Hotel in San Francisco to hear Prosper CEO Chris Larsen's "state of the union" address at his company's annual user meeting, Prosper Days. I've heard him speak four times in the past year, and I learn something important every time (see note 1).

The highlight today was an analysis he unveiled showing the performance of loans made to borrowers who've been endorsed by friends and family. About a year ago, Prosper added an important social networking feature that allows friends and family of potential borrowers to post endorsements. Even more important, Prosper shows whether the friend has put their money where their mouth is and made a bid on the loan (see screenshot below; note green number in upper right showing the amount of the bid made by the endorsing friend).

image

Analysis
The theory is that the social endorsement(s) will have two important benefits:

  • Help lenders identify quality borrowers 
  • Provide borrowers with more incentive to repay the loan so as not to disappoint their endorsing friends

The first year's worth of data are in and the results are promising. The loans with higher social capital (i.e. endorsed by and bid on by friends) are performing significantly better so far:

  • Loans with a single friend bidding on the loan are performing 35% better than similar loans without that endorsement
  • Loans with multiple friends bidding are performing 50% better

Because Prosper makes its loan performance data public, investors will be able to track the value of these endorsements over time. If it turns out that endorsements do correlate with better long-term loan performance, loan rates will be bid down accordingly, and the borrower will capture the value of their social capital/reputation through lower loan rates. Already, the rates to these endorsed borrowers are running 10% lower. 

Lenders can even search on these so-called "social elements." Prosper's advanced search includes 43 searchable fields, four in the social area (see screenshot below).

 image

Note:

1. Prosper will be demo'ing their latest platform improvements at our upcoming FINOVATE Startup conference (previous coverage here).

2. For more information on Prosper and person-to-person lending, see our Online Banking Report, published in December.