- Deepfake detection company Neural Defend and India’s Zee News have teamed up to launch the country’s first AI-powered, deepfake verification system for news media.
- The partnership will enable Zee News consumers to upload suspicious videos, audio clips, or images and have Neural Defend’s technology determine within seconds whether or not the material has been artificially manipulated.
- Founded in 2024 and headquartered in San Francisco, California, Neural Defend made its Finovate debut at FinovateEurope 2025 in London. Piyush Verma is CEO.
Deepfake detection specialist Neural Defend has teamed up with Mumbai-based Zee News to launch India’s first deepfake verification system for news media—powered by AI. The new solution empowers individuals with direct access to advanced verification technology, enabling them to authenticate videos, images, and audio files in real time.
“Our goal was to ensure deepfake detection is fast, accurate, and simple for every citizen,” ZMCL Chief Technology Officer Vijayant Kumar said. “By integrating Neural Defend’s advanced AI with Zee News’ platforms, we’ve created a solution that can detect even the most sophisticated manipulations within seconds. This is not only an innovation for today, but a future-proof safeguard for tomorrow’s information ecosystem.”
The partnership will enable individuals to upload suspicious videos, images, or audio clips and have Neural Defend’s technology analyze the files and confirm their authenticity—or identify the files as artificially manipulated—within seconds. At a time when the average viewer is struggling to differentiate increasingly sophisticated manipulated content, including video, from non-manipulated content, the collaboration between Neural Defend and Zee News gives media consumers new tools to help them “separate fact from fiction in an age where misinformation spreads fast,” said ZMCL Marketing Head Anindya Khare.
“While Gen Z and younger viewers are particularly vulnerable to being misled by fake videos and audio, this initiative ensures a safe and credible space for everyone,” Khare added. “For advertisers and partners, it creates the most reliable environment to engage with audiences—where advanced technology and authenticity come together. This is the future of brand-safe and responsible media.”
Mumbai-based Zee News is one of the leading Hindi news channels in India with more than 52 million viewers. The company is owned by Indian media conglomerate Essel Group and is the flagship channel of Zee Media Corporation. Zee News is publicly traded on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE), and has a market capitalization of $75 million.
Founded in 2024 and headquartered in San Francisco, California, Neural Defend made its Finovate debut at FinovateEurope 2025 in London. At the conference, the company demonstrated its agentic AI-powered deepfake detection solution that can be integrated into any video, audio, or image verification platform to offer real-time identity verification to EKYC firms, verification companies, banks, payments service providers, fintechs, and more. Neural Defend’s technology leverages proprietary, multi-layered AI to spot even subtle alterations and manipulations with precision. The solution also boosts security for video and audio calls by instantly detecting and mitigating deepfakes in real time.
Photo by Mika Baumeister on Unsplash
