Finovate 2009 Launches Today

imageAt 8:30 (Eastern) today, Finovate2009 kicks off with a lineup of 32 new innovations from leading financial services and tech companies.

We’ll cover the breaking announcements on Twitter today, at Twitter.com/netbanker. You can follow the entire conversation on our Finovate Live page or on Twitter using the hashtag #finovate.

For complete descriptions of the companies, see our previous coverage.

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Finovate 2009 Final 3 Demoing Companies Revealed

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This Tuesday, more than 425 people will gather in the heart of Manhattan to watch the future of financial and banking technology unfold at Finovate 2009. They’re coming to see the best new innovations in the space from 32 handpicked startups and established companies via Finovate’s fast-paced, demo-only (no slides allowed!) format. It’s going to be a great show! 

Each year at Finovate, a few companies request that their participation be kept secret until right before the show. Today, we’re excited to announce those companies. They are:

These three join the 29 awesome companies we’d already announced (list below):

These companies will showcase their talents before an audience of senior financial/banking/credit union executives, influential press, industry analysts, venture capitalists, bloggers, tech companies and entrepreneurs.

A few of the organizations attending include: Bank of America, Citibank, WSJ, Microsoft, ING Direct, HSBC, Wells Fargo, American
Express, Dow Jones, the Financial Times, E*Trade Financial, SunTrust, ANZ,
Capitol One, NY Times, Financial Insights, Discover, Sybase, Cardinal Venture Capital,
Intuit, Consumer Reports, DataMonitor, Canaan Partners, The Economist,
BusinessWeek, CBS Moneywatch, Bankrate.com, Korn/Ferry, U.S. Bank and Aite Group.

We’d love to have you join us on Tuesday and watch the future of finance/banking unfold onstage. There are some tickets left but since the event starts at 8:30 sharp on Tuesday morning, I’d hurry up and register now if you want to attend! 

P.S. Online Banking Report subscribers save even more on tickets to all our events PLUS they obviously get 12 months of great research.


ericphoto.jpgEric Mattson is CEO of Online Financial Innovations, the parent company of NetBanker, Online Banking Report and the Finovate Conference Series. He can be reached at eric@netbanker.com.

Finovate 2009 Attendance to Surpass Last Year

image Thanks to a fascinating lineup of presenters (logos below, list here), and what looks like a rosier technology outlook for next year, we are thrilled that as of this morning, Finovate ticket sales have surpassed last year’s!

With five business days remaining before the 29 Sep event, it’s certain we’ll have a record audience of more than 400 at Finovate 2009 (partial list below, note 1). There are still a few tickets remaining, so we encourage you to register ASAP.

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Here’s a partial list of attending companies:

  • 1st Mariner Bank
  • AARP
  • About.com
  • ACI Worldwide Inc.
  • Adirondack Trust Company
  • Advisor Software, Inc.
  • Aite Group
  • Alliant Credit Union
  • Ally Bank
  • American Banker
  • American Bankers Assoc.
  • American Express
  • Andera
  • ANZ
  • Bancorp Bank
  • Bank of America
  • Bank Technology News
  • BBVA Compass
  • Bloomberg Ventures
  • BusinessWeek
  • Canaan Partners
  • Capital One Financial
  • Cardinal Venture Capital
  • Celent
  • Chambliss, Bahner & Stophel
  • Chase Bank
  • Citibank
  • ClairMail, Inc.
  • CNNMoney.com
  • Consumer Reports
  • Credit Union Journal Mag.
  • Critical Mass
  • Datamonitor
  • Delta Community Credit Union
  • Deluxe Corp
  • Deutsche Bank
  • Discover Financial Services
  • Dow Jones MarketWatch
  • E*TRADE Financial
  • Experian Consumer Direct
  • Fast Company Magazine
  • Federal Reserve Bank
  • Fidelity Investments
  • Financial Insights, IDC Company
  • Flushing Bank
  • Flybridge Capital Partners
  • Frost Bank
  • Gartner Inc.
  • Glenbrook Partners, LLC
  • Goldleaf Financial Solutions
  • GRP Partners
  • Harland Clarke
  • Highland Capital Partners
  • HSBC
  • ING DIRECT
  • ISI-Dentsu of America,Inc.
  • Jack Henry & Associates
  • Kennebunk Savings
  • Lazard Capital Markets
  • Leadfusion, Inc
  • LendingTree/Thrive
  • LGFCU
  • Lincoln Financial Group
  • MAX Credit Union
  • Microsoft
  • Mint.com
  • MONEY magazine
  • Mortgagebot LLC
  • New York Times
  • Newsday
  • North Hill Ventures
  • NTT AgileNet
  • Open Solutions
  • Open Source CU
  • PayPal / Bill Me Later
  • PostFinance, Swiss Post
  • Prosper Marketplace
  • PSCU Financial Services
  • Rabobank Nederland
  • Randolph-Brooks Fed. CU
  • RBC Venture Partners
  • RSA
  • SmartMoney.com
  • Spark Capital
  • Spectrum Equity Investors
  • Standard Chartered Bank
  • SunTrust
  • SWaN Investors
  • Sybase Inc.
  • TD Bank
  • The Economist
  • The Hartford
  • Third Federal Savings & Loan
  • Total Technology Ventures, LLC
  • TowerGroup
  • TransUnion
  • Tudor Ventures
  • US Bank
  • USAA
  • Village Ventures
  • Visa Inc
  • Wall Street Journal
  • Wells Fargo
  • William Blair
  • Yahoo!
  • Fast Company Recognizes Eight Financial Startups in its NextFinance Column

    imageReally, we weren’t looking for ways to plug our Finovate conference. Usually we just come right out and tell you to register now since it’s only 10 days away. But imagine our delight when we opened up the latest issue of Fast Company (Oct 2009) and Dan Macsai’s article included six Finovate companies in his list of eight startups “brimming with hope for the financial industry” (see screenshot below; note 1).

    In Dan’s words, these companies are noteworthy as:

    Web-based financial startups creating services that embrace transparency (even in their largely fee-based pricing) and improve the customer experience.

    Congratulations to the eight winners (in order of their appearance in the article): 

    • Tempo Payments: Decoupled debit (FinovateStartup 2009 alum, video)
    • BancVue: Community bank rewards checking and Kasasa national brand (upcoming Finovate 2009 presenter; FinovateStartup 2008 alum and Best of Show winner, video)
    • MarketRiders: Impartial mutual fund advice for $9.95/mo
    • Mpower Ventures: Providing financial services to the world’s unbanked.
    • SecondMarket: Helps companies auction securities and other illiquid assets (FinovateStartup 2009 alum, video)
    • BrightScope: Independent advice for 401k plan participants (upcoming Finovate 2009 presenter)
    • Jwaala: Personal financial management and online banking tools for small and mid-size financial institutions (Finovate 2007 charter presenter, video; FinovateStartup 2008 alum and Best of Show winner video; 2009 Finovate Startup alum, video)
    • The Receivables Exchange: Real-time auctions for accounts receivables (FinovateStartup 2009 alum, video)

    Fast Company’s NextFinance column (Oct 2009, pp. 76-78, ad page omitted)

    image

    Note:
    1. We’ll take a .750 batting average any time. But, we’ll also try to recruit MarketRiders and Mpower to future Finovate events.

    Who’s Innovating in 2009? Finovate Preview

    yellow light bulbI’ve participated in dozens of online banking and technology conferences over the years, first as a banker, then as an analyst, and now as the host. Each time, I try to walk away with not only specific action items, but also overall themes that will drive product development over the next few years.

    With 32 new products and services being unveiled next month at our Finovate Conference (see note 1) and with planning season just around the corner, I thought it would be a good time to review the themes taking shape this fall:

    • Control: More and more tools are being invented to help consumers and small businesses take better control of their finances, both on the credit and deposit side. The tools vary from very focused tools to manage health care expenses or 401(k) allocations, to broad tools that manage the big picture. This trend is expected to continue well into the next decade.
    • Mobility: Most simple financial management tasks, such as checking balances, authorizing purchases, and so on will move to mobile devices, another huge trend that will play out over the next 20 years.
    • Peer-to-peer: You can’t really cut out the middleman entirely in financial services; a trusted third-party is needed to authenticate both parties. However, the third-party may not always be a traditional financial institution.
    • Safety & security: This one never goes out of style. But more so than usual, consumers are seeking safe havens for their savings and investments. And they expect more from their financial service providers. It will be a long time before risk-taking reaches levels seen much of the past 10 years.
    • Segmentation (online): For the most part, online banking has been a one-size-fits-all service, since it came on the scene in the mid- to late-1990s. That’s not good enough going forward. There will be online, and mobile, services tailored for distinct segments. Initial efforts rolling out this year target youth markets, small- and micro-businesses, and savvy investors among others. 

    Guide to FINOVATE Companiesimage
    The following 30 companies (plus two more in stealth mode) will show their latest and greatest innovations in 7-minute demos at Finovate on 29 Sep in NYC. Here’s how our presenting companies describe themselves.

    Backbase
    imageBackbase enables organizations to leverage their understanding of valuable customer data into highly personalized eBusiness Portals and Applications. Branding, content, applications, and tools can be targeted  to customers using profile-based personalization. Guidance and expertise can be proactively offered based upon specific customer needs. Customers can even be empowered to tailor their own user experience based upon their individual preferences. 

    BancVue/First ROI
    image These successful sister companies provide innovative checking accounts backed by dynamic marketing, data-driven consulting and powerful software to community banks and credit unions. BancVue and FIRST ROI aim to change the world of banking by launching a whole new product-delivery model for consumer deposit accounts and community financial institutions.

    Billeo
    image Billeo gives consumers a fast, easy and intelligent way to exercise choice and control over their online purchases and payments. Billeo functions as the catalyst to make online purchases and bill paying as easy and financially rewarding as possible. Billeo was founded by experts from the EBPP, card issuer, banking, ecommerce and technology industries.

    BillShrink
    image BillShrink is an unbiased, free online service that saves people money by continuously updating personalized recommendations on everyday bills. BillShrink monitors millions of wireless plans, credit cards and gas prices across the country to provide an apples-to-apples comparison of the best options available on the market.

    Bling Nation
    image Bling Nation brings mobile payments to consumers and merchant points of sale, offering lower costs, increased efficiency and improved security compared to credit cards, debit cards, checks and cash. The Bling Nation service also enables financial institutions and merchants to offe
    r consumers robust rewards programs and real-time redemptions, promoting loyalty and convenience and supporting “shop local” initiatives.

    BrightScope
    image BrightScope is an independent data analytics firm that quantitatively rates 401k plans and gives employers, employees, and brokers tools to enhance plan performance and maximize retirement outlook. The BrightScope Rating™ developed in partnership with leading independent 401k fiduciaries, reviews more than 200 unique data inputs per plan and calculates a single numerical score which defines 401k plan quality at the company level.

    Canopy Financial
    image Canopy Financial provides innovative technology solutions that power the Consumer-Directed Healthcare (CDH) programs of some of the world’s largest healthcare and financial institutions. Ranked #12 on the 2009 Inc. 500 list, Canopy empowers millions of consumers to take greater control of their healthcare dollars, enables price transparency for routine medical services, and increases the speed in which healthcare providers are paid.  

    CashEdge
    image CashEdge is the leader in Intelligent Money Movement™ services that enable financial institutions to engage customers in new ways. CashEdge’s Intelligent Money Movement services provide a single point of access, through an online banking or mobile application, for multiple easy-to-use consumer and small business transfer routes.

    Credit.com
    image Serving as an educator, advocate and facilitator, Credit.com empowers consumers with easy-to-understand information about money, credit, loans and more. Credit.com is partnered with trusted financial experts and select companies in order to offer online consumers insightful tips, helpful tools and excellent deals.

    Fidelity National Information Services
    image Fidelity National Information Services, Inc., a member of the S&P 500 Index, is a leading provider of core processing for financial institutions; card issuer and transaction processing services; and outsourcing services to financial institutions and retailers. FIS has processing and technology relationships with 40 of the top 50 global banks, including nine of the top 10.

    Firethorn (Qualcomm)
    image Firethorn, a Qualcomm company, is the crucial link in the emerging mobile commerce ecosystem. As a pioneer in mobile banking, Firethorn is transforming the traditional wallet into a streamlined, efficient and protected mobile revenue channel that will bridge relationships among financial institutions, retailers, wireless carriers and consumers.

    Fiserv
    image Fiserv, Inc. is the leading global provider of information management and electronic commerce systems for the financial services industry, driving innovation that transforms experiences for financial institutions and their customers.

    Home-Account image
    Home-Account is a web-based mortgage finding service helping America’s 75 million homeowners take control of their largest asset– their home via their ‘home-account’. The service grades and analyzes homeowners and their mortgages, presents scenarios to improve their financial situation and then pinpoints the best realistic mortgage options in the market.

    Infosys
    image Infosys defines, designs and delivers IT-enabled business solutions that help Global 2000 companies win in a Flat World. These solutions focus on providing strategic differentiation and operational superiority to clients. With Infosys, clients are assured of a transparent business partner, world-class processes, speed of execution and the power to stretch their IT budget by leveraging the Global Delivery Model that Infosys pioneered.

    Intuit
    image Intuit Inc. is a leading provider of business and financial management solutions for small and mid-sized businesses; financial institutions, including banks and credit unions; consumers and accounting professionals. Their financial institutions division, anchored by Digital Insight, provides on-demand banking services to help banks and credit unions serve businesses and consumers with innovative solutions.

    iPay Technologies
    image iPay Technologies is the leading independent provider of Internet bill payment services. Founded in 2001, iPay develops and fully supports consumer and small business online bill pay solutions for more than 2,800 financial institutions nationwide and in Puerto Rico. iPay offers a 99.93% payment success rate with more than 1,200,000 bill pay customers, and over 4,000,000 payments processed each month.

    Kapitall
    image Kapitall is a rich web application that makes investing easy for everyone. Inspired by game design, Kapitall combines an intuitive and engaging graphic user interface with powerful tools that make it easier than ever to research companies, build portfolios, share ideas and get smarter about the market.

    MShift
    image MShift, Inc. provides Mobile Banking solutions that offer the widest array of features, including Bill Payment, Presentment, Transfers, Account Summaries, History, ATM locators, and much more. MShift also provides the only available Facebook Banking application – online banking directly tied into the Facebook environment. MShift’s Facebook banking application won the Online Banking Report’s “Best of the Web” award for 2007.

    On Deck Capital
    image On Deck Capital offers fair and fast financing to small businesses that do not meet traditional bank lending criteria. The company’s proprietary underwriting and loan processing platform looks deeper into the health of small businesses, focusing on the overall business performance, rather than the owner’s personal credit history.

    Outright.com
    image Outright.com is incredibly simple, online bookkeeping specifically created for the 20 million Americans who work for themselves. Outright offers a streamlined, online solution, with the bookkeeping needs of the small business owners first. Outright’s goal is to keep financial records as simple as possible, helping small businesses accurately track all of their income and expenses to estimate and prepare their taxes. And yes, it works on a Mac too.

    PayByMobileimage
    PayByMobile is a virtual wallet that will let anyone text to pay when shopping online. Shoppers load money on their wallet at the same shops where they top up to buy airtime and then simply text to pay when shopping at their favorite online store. PayByMobile uses familiar prepaid mobile usability to deliver a simple yet secure online payment alternative for everyone who has a mobile phone.

    People Capital
    image People Capital underwrites students without credit history by projecting individual income levels and ability to pay. Their Human Capital Score™ incorporates merit data such as GPA, standardized test scores, college and major to provide a true and unbiased, data-driven measure of economic value of an education. Their peer-to-peer lending platform allows students to finance their college educations through improved access to private student loans.

    S1 Enterprise
    image More than 100 banks
    and three million consumer, small business, and corporate users worldwide rely on S1 Enterprise solutions to access and manage their financial information. A division of S1 Corporation, S1 Enterprise is a leading provider of integrated banking solutions that deliver financial service providers a holistic view of their customers whether online, in the branch or in the call center.

    Silver Tail Systems
    image Silver Tail Systems provides next generation fraud prevention to protect against business logic abuse – a rising threat on application logic costing financial institutions hundreds of millions of dollars and significant loss of trust. Silver Tail products use real-time behavior analysis to detect and alert on known threats and new behaviors, then enables the business to disrupt these attacks in real-time.

    SimpliFi
    image SimpliFi is a free online financial planning and advice service that lets anyone plan for their financial future. The company was founded in 2004 as a tenant company in Wake Forest University’s Babcock Demon Incubator. SimpliFi is headquartered in Winston-Salem, NC, and has been providing white label financial planning services to credit unions since 2005.

    Skill-Life
    image Skill-Life, Inc. began as CentsCity, LLC in January 2007 with the goal of building financially healthy youth and communities. Their initial vision of employing online gaming to teach financial skills has evolved into a more interactive, game-based, and comprehensive resource for awarding incentives and building life skills.

    SmartyPig
    image SmartyPig allows customers to open goal-based savings accounts and to invite their friends and family to contribute to their goals. The system is based on proprietary, patent-pending technology and the latest in security standards. SmartyPig’s U.S. banking partner is West Bank, a subsidiary of West Bancorporation, Inc. The company’s Australian banking partner is Australian New Zealand Banking Group Limited (ANZ).

    Strands
    image moneyStrands is an innovative, easy-to-use online personal financial service that goes beyond providing financial analysis tools, with personalized money-saving advice and recommendations, and lets people anonymously compare themselves with people with similar backgrounds and financial goals. The interface is widget-based and highly customizable by the end user. moneyStrands is accessible via a full-capability mobile web version and a native iPhone application.

    Yodlee
    image Leading financial institutions trust Yodlee to power critical online financial applications. Yodlee’s personal financial management, payments, and customer acquisition solutions unify all personal financial account information to deliver a simple, centralized and secure source for consumers to manage all of their financial tasks anytime, anywhere. Yodlee makes financial institutions’ websites essential to their customers and generates new revenue opportunities.

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    Note: You still have until the end of the week to register for the conference and save $100. Current Online Banking Report subscribers can save even more. Email info@netbanker.com for more info.

    Finovate 2009 Demoing Company Lineup Complete

    finovate2009_white_low.jpg

    Today, we’re revealing another handful of the leading fintech companies that will demo their latest and greatest innovations at Finovate 2009 on September 29 in the heart of NYC. The quality and diversity of the ideas that will be demoed on stage is very high this year and we’re incredibly excited to showcase all the chosen companies to you.

    The additional companies are:

    These four companies join 26 we’ve already announced (list below) as well as two great startups still in “stealth” mode that will debut at the event.

    These companies will be showcased to an audience of senior financial/banking/credit union executives, influential press, industry analysts, venture capitalists, bloggers, tech companies and entrepreneurs.

    A few of the organizations already committed to attend include: Bank of America, Citibank, WSJ, Microsoft, HSBC, Wells Fargo, American
    Express, Dow Jones, the Financial Times, E*Trade Financial, SunTrust, ANZ,
    Capitol One, Financial Insights, Discover, Sybase, Cardinal Venture Capital,
    Intuit, Consumer Reports, DataMonitor, Canaan Partners, The Economist,
    BusinessWeek, and Aite Group.

    We’d love to have you join us at the fall event and watch the future of finance/banking unfold onstage. If you register before the end of August you’ll save $100 via the early-bird ticket discount.

    P.S. Online Banking Report subscribers save even more on tickets to all our events PLUS they obviously get 12 months of great research.


    ericphoto.jpgEric Mattson is CEO of Online Financial Innovations, the parent company of NetBanker, Online Banking Report and the Finovate Conference Series. He can be reached at eric@netbanker.com.

    Finovate 2009 Demoing Companies Revealed

    finovate2009_white_low.jpg

    September 29th, 2009 is going to be a memorable day in the history of financial technology. Why? Because on that Tuesday, dozens of leading fintech companies will take the stage in NYC at Finovate 2009 to debut and demo their latest and greatest product innovations. The quality of the ideas that will be demoed on stage is very high this year and we’re incredibly excited to showcase them to you.

    The demoing companies selected (that we can reveal so far) are:

    These companies will be showcased to an audience of senior financial/banking/credit union executives, influential press, industry analysts, venture capitalists, bloggers, tech companies and entrepreneurs.

    A few of the organizations already committed to attend include: Bank of America, Citibank, WSJ, Microsoft, HSBC, Wells Fargo, American
    Express, Dow Jones, the Financial Times, E*Trade Financial, SunTrust, ANZ,
    Capitol One, Financial Insights, Discover, Sybase, Cardinal Venture Capital,
    Intuit, Consumer Reports, DataMonitor, Canaan Partners, The Economist,
    BusinessWeek, and Aite Group.

    We’d love to have you join us at the fall event and watch the future of finance/banking unfold onstage. If you register today you’ll save $200 via the very-early bird ticket discount. Please note that those prices expire on Friday August 7th at midnight.


    ericphoto.jpgEric Mattson is CEO of Online Financial Innovations, the parent company of NetBanker, Online Banking Report and the Finovate Conference Series. He can be reached at eric@netbanker.com.

    Finovate 2009 Update and Super Early Bird Tickets

    As soon as we wrapped up our second successful FinovateStartup09 in April (Have you checked out the videos from it yet? They’re awesome and free to watch.), we ramped up the search for demoing fintech companies for our flagship Finovate 2009 conference (9/29 in Manhattan).

    As part of that process, over the last two months, we’ve looked at hundreds of diverse financial technology companies (some brand new, some very well-established) to find the most innovative, biggest and best new ideas. Those companies were invited to apply for a

    finovate2009_white_low.jpg demo spot. And those invites generated a slow trickle of applications that became a flood as this Monday (the early-bird application deadline of 6/15) approached. The quality of the applications is very high this year, and it’s going to be hard to pick.

    From here, we’ll spend weeks reviewing the applications we’ve already received, accepting last-minute ones (until 7/15), and agonizing over which great companies to showcase on stage. But, regardless of the final roster of demoing companies, it’s clear that fintech innovation just keeps accelerating. It’s very exciting to watch and to get to share with you at Finovate 2009 this fall (and via NetBanker and via OBR).

    We’d love to have you join us at the fall event and watch the future of finance/banking unfold onstage. If you register today you’ll save $300 via the super early bird tickets. Please note that those prices expire at the end of June.


    ericphoto.jpgEric Mattson is CEO of Online Financial Innovations, the parent company of NetBanker, Online Banking Report and the Finovate Conference Series. He can be reached at eric@netbanker.com or 206-331-1178.

    Finovate 2009 Demo Application Window Now Open

    ericphoto.jpgHi, I’m Eric Mattson, CEO of Online Financial Innovations, the parent company of NetBanker, Online Banking Report and the Finovate Conference Series. Ever since I started working with Jim in 2006, he has wanted me to add my voice to his on the blog — especially around our conferences which is where I spend much of my time. So here I am with an important announcement about our upcoming fall conference. But first, a bit of perspective.

    From the beginning, Finovate has been a showcase of the best new financial technology from established companies and young startups. Attendees come not only to see and prepare for “what’s next,” but also to experience our unique one-day format — handpicked, short, fast-paced product demos (no slides allowed) mixed with high-impact networking with the companies and each other. (Videos of the demos from previous Finovate events are available to view free.)

    Over the last several years, we’ve been happy to have the fall Finovate conference grow and improve with each iteration. And we’re pleased to have just successfully wrapped up the second go at our spring startup-only, spin-off version of the conference in San Francisco a few weeks ago (FinovateStartup).

    Yet what Jim and I enjoy the most about organizing the Finovate conferences is the increased insight we’ve gained into the ongoing innovation in financial and banking technology. Every day, we’re contacted by new entrepreneurs and intrapreneurs from around the world working hard and smart with amazing vision and passion to improve every aspect of financial technology. And those conversations make us incredibly excited and optimistic about the future — even in the face of the current economic environment.

    So, today, I’m pleased to publish my first post to announce the opening of the company-application window for our upcoming demoing startups fall conference, Finovate 2009, in Manhattan on Sept. 29, because it means we’re about to see the next wave of start-up innovators and then will get to share them with you at Finovate this fall.

    Please note that the early-bird deadline for applications is June 15th and the final deadline is July 15th. The demoing companies for Finovate 2009 will be announced at the end of July.

    If you work at a startup or established company innovating in financial technology and you’re looking for a platform to share your vision, please contact me at eric@netbanker.com or 206-331-1178 to find out more about the possibility of demoing either this fall or at a future conference.

    P.S. In truth, I’d love to hear from any of you NetBanker readers, Online Banking Report subscribers, or Finovate attendees. Drop me a line and let me know what’s on your mind.

    Cool New Financial Technology and Tools are Here, Now What?

    imageWe had a blast last week talking to startups and others at our FinovateStartup Conference. Anyone who was there, or followed the blog and/or Twitter coverage (see note 1) would have to agree there were dozens of new and interesting ideas presented.

    But the bigger question is, what’s next? Will anyone ever use these new technologies, let alone actually pay for them?

    imagePersonally, I believe several of the presenting companies are likely to disrupt the status quo. And at least a dozen more have very strong prospects of becoming standalone, profitable businesses.

    The rest will need to be deft at creating partnerships with existing brands in order to survive. But overall, the FinovateStartup Class of 2009 was very promising indeed.

    But don’t take my word for it. Here are links to the articles from other bloggers and press:

    Banktastic: Brad Garland and the Banktastic team have compiled the largest library of FinovateStartup content with 54 posts and videos covering the event and companies (link).

    BusinessWeek (MBAblogs): Larry Chiang interviews FinovateStartup participants to create this article, What I learned at Finovate that I Could Not Learn at B-School

    Celent blog: Celent’s Jacob Jegher provides a summary of the major themes and concludes there was not enough emphasis on security by the companies (link)

    CNET (Webware) posted a series of three articles:

    • Josh Lowensohn looks at the use of PIN codes to safeguard banking and commerce (link).
    • In another article, Josh looks at the important issue of trust and online personal financial management (link).
    • Finally, Rafe Needleman looks at Prosper’s re-launch announced at the conference (link).

    Fincision: Wow. Mike Linskey gets double-gold-star, not only does he live-blog every demo, he manages to upload a picture of most. Amazing stamina! (link)

    Iconoculture: Hans Eisenbeis explores the startups at Finovate in depth in a three-part series (part #1, part #2, part #3).

    Investment News:  Davis D. Janowski writes about the launch of SimpliFi and Mint’s new financial fitness wizard (link).

    Javelin Strategy blog: Javelin’s Mark Schwanhausser is looking for the perfect PFM and is left wanting (link)

    Lazy Man and Money: Not at all living up to his pen name, Lazy Man manages to capture the whole show in a series of five blog entries (post #1, post #2, post #3, post #4, post #5)

    MobileSlate: Blogger Eric Chan wished for more mobile companies, and concluded, “(Mobile) was definitely on the minds of all the people that I spoke to.” (link)

    Payments Views: Glenbrook’s Allen Weinberg managed to live-blog the entire day with a paragraph on every demo. Winner of the ironman trophy (link).

    PC World: Yardena Arar looked at ten startups: Syphr, LowerMyAssessement, Lending Club, Mint, ZimpleMoney, DebtGoal, Credit Karma, Mint, Syhpr, and SimpliFi (link)

    Prosper Lending Review: Jessica Ward posted a dozen pre- and post-conference reviews of participating startups (link).

    San Francisco Chronicle: Tom Agate primarily discusses Prosper’s reopening at the show (link)

    The Bankwatch: Colin Henderson writes about the demos from Lending Club, Tempo Payments and Wesabe (link)

    Wall Street Journal (Wallet): Mary Pilon handicaps the field in her Wallet blog (link).

    Wall Street Journal (VentureWire):  Tomio Geron writes about bringing fun into personal finance tasks and looks at the new offerings from iThryv, Mint and Cooler Inc. (link)

    And for those elsewhere in the world:

    Note:
    1. See our Twitter updates consolidated into one post here. For everyone’s tagged tweets, reference these search results.

    FinovateStartup 2009 Live Twitter Transcript

    image Here’s the transcript from my live Twittering during Finovate Startup 2009 last Tuesday (in reverse chronological order).

    • It’s over. Best of Show winners: BillShrink, Prosper, Silver Tail Systems, SimpliFi. Congratulations! Thanks to everyone. 8:01 PM Apr 28th from web

    • 36 demos in the bag…finished 7 minutes ahead of schedule! Now to happy hour and more networking..stay tuned for Best of Show at 5:30PM 4:40 PM Apr 28th from web

    • Credit Karma is launching white-label solution for financial institutions 4:38 PM Apr 28th from web

    • Credit Karma launching Debt Manager. Includes product placement opportunities for lenders 4:36 PM Apr 28th from web

    • Credit Karma demoing free credit score trending over time and showing consumers how to save money 4:34 PM Apr 28th from web

    • Prosper is also announcing secondary trading market for Prosper-originated loans, pending final SEC approval 4:31 PM Apr 28th from web

    • Prosper is opening platform to other financial institutions; first is CPS, large auto lender, who resells on Prosper 4:28 PM Apr 28th from web

    • Prosper relaunching today! Nationwide for borrowers but initially just California for lenders due to regulatory issues 4:25 PM Apr 28th from web

    • Rudder uses widgets to track and manage, including cool “What’s Left” (after all bills paid) and Spend Meter 4:22 PM Apr 28th from web

    • Rudder showing its PFM…estimates setup process of 5 to 10 minutes using account aggregation 4:17 PM Apr 28th from web

    • DebtGoal.com provides hints on how to negotiate rate reductions with lenders 4:14 PM Apr 28th from web

    • DebtGoal.com itemizes the amount of interest to be saved over life of debt by increasing payment amount 4:13 PM Apr 28th from web

    • DebtGoal from GoalSpring launching My DebtPlan to help consumers manage and administer their debt 4:10 PM Apr 28th from web

    • SmartHippo monetizing through referral fees 4:07 PM Apr 28th from web

    • SmartHippo launching SmartHippo answers today! Somewhat like Yahoo answers; lenders can respond, 4:05 PM Apr 28th from web

    • SmartHippo showing community-based financial shopping portal 4:02 PM Apr 28th from web
    • SimpliFi Is different than budget-focused PFMs; SimpliFi focuses on planning; less than 5% of users have financial plans 4:00 PM Apr 28th from web

    • Silver Tail Systems also includes a mitigation function that handles the fraud in real time. 3:52 PM Apr 28th from web

    • Silver Tail System can even thwart man-in-middle (man-in-browser) attacks by monitoring clickstream 3:51 PM Apr 28th from web

    • Silver Tail Systems demoing fraud detection, monitors threats against website; key is monitoring ALL activity 3:48 PM Apr 28th from web

    • Green Sherpa is launching public beta today! 3:45 PM Apr 28th from web

    • Green Sherpa showing its PFM with 3-step process: 1. Load data 2. Make plan 3.Discuss plan with someone 3:42 PM Apr 28th from web

    • HomeATM showing P2P money transfer, both send and receive; also have mobile app where hardware plugs into earphone jack 3:38 PM Apr 28th from web

    • HomeATM demoing patented secure PIN encryption through browser using small hardware device 3:32 PM Apr 28th from web

    • Final 9 by crowd vote: HomeATM, Green Sherpa, Silver Tail Systems, Simplifi, SmartHippo, DebtGoal, Rudder, Prosper, Credit Karma 3:29 PM Apr 28th from web

    • Jwaala showing Michigan First CU transaction widget in iGoogle so consumers can track banking transactions on iGoogle. 3:27 PM Apr 28th from web

    • Jwaala integrated credit score history in Michigan First CU online banking; may be a first in the marketplace! #Finovatestartup093:07 PM Apr 28th from web

    • Jwaala demoing Michigan First Credit Union implementation of BOB platform; showing smart search with natural language 3:05 PM Apr 28th from web

    • Jwaala showing Better Online Banking (BOB) platform which integrates online banking and personal finance 3:02 PM Apr 28th from web

    • ZimpleMoney showing how the platform can track all the details of a contract including documents and payments 2:58 PM Apr 28th from web

    • ZimpleMoney showing financial transaction platform…loans, leases, rent and so on; landlords using, car dealers etc 2:55 PM Apr 28th from web

    • Mobank allows purchase with just Mobank PIN, payment details masked, like Apple App Store; powerful concept for mcommerce 2:52 PM Apr 28th from web

    • Mobank demoing purchase of airline ticket using its platform; fantastic graphics using iphone app 2:50 PM Apr 28th from web

    • Mobank just launched in UK, will be launching in the USA in a few months 2:47 PM Apr 28th from web

    • LowerMyAssessment in 10 states now, more coming 2:46 PM Apr 28th from web

    • LowerMyAssessment shows that consumer can find hundreds in savings in a few minutes; has free value monitoring service 2:44 PM Apr 28th from web

    • LowerMyAssessment.com launching company today! New tool to help users determine the value of their homes and appeal value 2:41 PM Apr 28th from web

    • Aradiom doing mobile demo using iphone; showing mobile token with automatic pre-population from online banking system 2:39 PM Apr 28th from web

    • Acculynk provides banks with branding message as consumers make payment via card and PIN. 2:32 PM Apr 28th from web

    • Acculynk is making purchase from ShoppersChoice.com; email typo discovered by audience, give that man a prize! Success! 2:30 PM Apr 28th from web

    • Acculynk is showing online PIN-based purchase at the online point of sale; demoing purchase live on stage right now 2:26 PM Apr 28th from web

    • SecondMarket now lets service providers market within its platform 2:24 PM Apr 28th from web

    • SecondMarket online marketplace for trading a wide variety of illiquid asset; launching service provider market today 2:23 PM Apr 28th from web

    • Pertuity Direct launching $2500 dollar promotion giveaway to borrower 2:20 PM Apr 28th from web

    • Pertuity Direct: Average FICO score of borrowers is 743 since January 2009 launch…prime-to-super-prime segment 2:19 PM Apr 28th from web

    • Pertuity Direct has a new way to finance consumer loans, using mutual fund model to gather assets; demoing online app 2:16 PM Apr 28th from web

    • Mint is moving to making tracking finance “game like”, modeled after computer games, eg Wii Fit, etc. 2:12 PM Apr 28th from web

    • Mint fitness 1.Know your money 2.Spend less than you earn 3.Use debt wisely 4.Invest what you save 5. Be prepared 2:10 PM Apr 28th from web

    • Mint is launching Financial Fitness today…goal is to get 100% on five principals of personal finance. 2:07 PM Apr 28th from web

    • IOUSOS debuted today powered by Globefunder; a semi-automated system for health care providers to make settlement offers 11:07 AM Apr 28th from web

    • Home Account launching today a co-branded option today to put mortgage center on other sites 11:03 AM Apr 28th from web

    • Home Account partnering with Yodlee; have signed 15 lenders so far for mortgage lead generation 11:02 AM Apr 28th from web

    • Home Account showing “mortgage fitness” module to grade user’s appeal to mortgage lenders, then present options 11:00 AM Apr 28th from web

    • Home Account is showing how it can save average customer $174/mo…and provide best mortgage for life 10:57 AM Apr 28th from web

    • Moneta offers revenue sharing with bank distribution partners; could be revenue gain for some 10:56 AM Apr 28th from web

    • Moneta demoing the purchase of an airline ticket live on stage from Delta Airlines using Moneta pay option…worked! 10:52 AM Apr 28th from web

    • Moneta showing alternative payment system, have signed top-10 bank, will begin rolling out to its customers this summer 10:50 AM Apr 28th from web

    • Cooler has contextual ad network that provides links to companies and products to reduce and neutralize carbon use. 10:47 AM Apr 28th from web

    • Cooler is first way to see ENTIRE carbon footprint from all you do and buy…has 10-month timeline, can compare to peers 10:45 AM Apr 28th from web

    • Cooler showing how users can calculate carbon footprints from their financial data, already online,showing link to Wesabe 10:44 AM Apr 28th from web

    • Can People Capital’s Human Capital Score disrupt student lending? Will be interesting to follow. 10:40 AM Apr 28th from web

    • People Capital shows better way to evaluate students than FICO.uses where going to school,SAT,GPA,etc Human Capital Score 10:39 AM Apr 28th from web

    • PeopleCapital is focusing on peer-to-peer lending in student loans; platform is 80% complete 10:37 AM Apr 28th from web

    • Micronotes system provides revenue potential to banks while providing unique discounts for customers, if they opt in 10:33 AM Apr 28th from web

    • Micronotes connects consumer products to online bills; provides realtime discounts on bills paid if they accept mkt offer 10:31 AM Apr 28th from web

    • BillShrink doing partnership with CBS co-brand…closing “shrinkage is good” 10:26 AM Apr 28th from web

    • BillShrink’s gas savings module shows map of where low-cost gas stations are located; wireless module shows coverage map 10:24 AM Apr 28th from web

    • BillShrink showing personal and detailed analysis of 3 verticals: credit cards, wireless carriers and gas stations 10:23 AM Apr 28th from web

    • Kapitall showing how to trade using drag and drop from the desktop; company in private beta…public beta this summer 10:18 AM Apr 28th from web

    • Kapitall debuting new interface…very different from typical financial services..designers from Apple/gaming industry 10:14 AM Apr 28th from web

    • KnowBeforeYouApply launching mortgage offers today; lead gen platform with real-time rates based on your credit score 10:11 AM Apr 28th from web

    • KnowBeforeYouApply from Centrro provides credit grade then shows individual offers 10:10 AM Apr 28th from web

    • Wesabe is announcing first client for its white-label program Delta C
      ommunity Credit Union, Georgia’s largest CU 9:43 AM Apr 28th from web

    • Wesabe demoing new user interface..very modern look; launching new native iPhone app today; can signup for acct on app 9:41 AM Apr 28th from web

    • Wesabe launched 2.5 years ago, can Twitter transactions into your PFM account 9:39 AM Apr 28th from web

    • Tempo Payments adding rewards to the card, can be cash back or other options; 80 to 90% of apps approved real-time 9:35 AM Apr 28th from web

    • Tempo Payments showing new decoupled debit card, first step, download your image to put on the card..full card face..nice 9:32 AM Apr 28th from web

    • Lending Club is adding more tools to help investors see how they are doing in ROI..can compare to the entire community 9:30 AM Apr 28th from web

    • Lending Club says that its been able to get 75% of its late loans to current 9:28 AM Apr 28th from web

    • Lending Club’s secondary market has had US$2 million in trading volume, average time to trade is just 2 days 9:27 AM Apr 28th from web

    • Lending Club launched self-directed IRA option several weeks ago for investors.. 9:26 AM Apr 28th from web

    • iThryv built incentive module into the platform so FI clients can add rewards; includes content management 9:22 AM Apr 28th from web

    • iThryv “online banking for kids and young adults” includes financial literacy…partnering with iPay for bill pay 9:20 AM Apr 28th from web

    • MoneyStrands running a clever contest from the stage…search their website and Twitter the answer to win $100 9:14 AM Apr 28th from web

    • MoneyStrands has v2 iphone app expected to be in App Store in a week or two 9:13 AM Apr 28th from web

    • MoneyStrands includes PDF report option to print/save reports….widgets can be added to page to track feeds/news 9:12 AM Apr 28th from web

    • Strands PFM shows what’s just happened with your finances across the top…handy way to drill into what’s important now 9:08 AM Apr 28th from web

    • ReceivablesExchange showing first online marketplace for buying/selling accounts receivables..avg invoice size = $50k 8:59 AM Apr 28th from web

    • CircleUp’s SmartPay system has messaging center to track/communicate with the group..can be used on Facebook, AOL, widget 8:54 AM Apr 28th from web

    • CircleUp is demoing a system to collect money from groups…such as a kid’s soccer team collecting for pizza party.Useful 8:50 AM Apr 28th from web

    • kaChing will be offering mirrored investing that will allow you to automatically trade like who you are following 8:47 AM Apr 28th from web

    • kaChing has over 300,000 registered investors.only 25,000 with positive returns in 2008..grades investors by investor IQ 8:44 AM Apr 28th from web

    • At Expensify you can just email your receipt to receipts@expensify.com to add to your account…like Tripit.com 8:38 AM Apr 28th from web

    • Finovatestartup09 has begun….first demo is from Expensify.8:34 AM Apr 28th from web

    FinovateStartup 2009 Best of Show Winners Named

    image After a wonderful day in San Francisco featuring awesome demos from 56 startups, four emerged as FinovateStartup Best of Show winners. 

    All attendees, except for the startups themselves, received a ballot which allows them to rate each demo on a scale of one to six. At the end of the final demo session, the ballots are tallied and the presenters ranked based on their average score. A majority of attendees completed a ballot, so it’s a good indicator of the group consensus.

    It was a tight race, but the peoples’ choice today are as follows (in alphabetic order). Congratulations!

                   BillShrink                                                            Prosper

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    Silver Tail Systems                                                    SimpliFi

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