- U.K.-based insurtech Eleos has secured $4 million in seed funding.
- The round was led by Fuel Ventures and Indico Capital. Early-stage investor APX also participated.
- Eleos made its Finovate debut earlier this year at FinovateEurope in London.
Eleos, an insurtech and income protection provider based in the U.K., has raised $4 million in seed funding. Fuel Ventures and Indico Capital led the round, with Berlin-based early-stage investor APX also participating. Eleos made its Finovate debut earlier this year at FinovateEurope in London.
“With our new funding we will launch more lines of insurance in the life and disability verticals and strike more distribution partnerships in the U.K.” Eleos CEO and Co-Founder Kiruba Eswaran said. “Part of the funding is also earmarked to launch operations in the U.S.”
Eleos embeds white-labelled life insurance and income protection into the online journeys of financial brands. These services and products give Eleos’s partners the ability to benefit from new revenue streams as well as more thorough customer engagement and greater customer retention. Eleos’s FCA authorization also provides its partners – companies like Loqbox, CreditSpring, and Updraft – with full regulatory coverage. Eleos customers also get a variety of free benefits, including 24/7 remote GP services and mental health support.
Fuel Ventures founder Mark Pearson credited Eleos for its experience, understanding of the industry, and access to a substantial market. “With Eleos we’ve found all three and we believe their products encapsulate our thinking about the insurance space – giving people easy access on familiar platforms.”
Founded in 2023, Eleos has already served more than 20,000 customers in the U.K. The company offers personalized and dynamic quotes for its insurance product, and enables potential customers to choose an affordable monthly payment plan and buy their insurance policy in minutes. Additionally, Eleos’s income protection solution helps individuals cover their essential expenses in the event of an illness or injury that requires long-term sick leave. Currently offering embedded insurance for brands, Eleos is planning to offer insurance policies directly to individuals in the future.
“The insurtech market has plenty of room to grow and Eleos is targeting areas which are not only sizable but overlooked by other current players globally,” Indico Capital Partners Managing General Partner Stephan Morais said.
