- Embedded finance platform Brim Financial has teamed up with Manulife Bank.
- The bank will deploy Brim Financial’s embedded technology to provide its employees, bankers, advisors, and customer-facing teams with intelligent capabilities and seamless digital workflows.
- Founded in 2016, Brim Financial made its Finovate debut at FinovateFall 2024 in New York. The company is headquartered in Toronto, Ontario, Canada.
Brim Financial announced a partnership with Manulife Bank to help the bank transition its credit card portfolio and modernize its platform. Brim offers an intelligent, configurable operating model that combines issuing, processing, servicing, loyalty campaigns, and customer engagement capabilities. This enables banks and other financial institutions to embed cards and payments within their digital ecosystems.
The partnership will help Manulife transition away from fragmented, legacy issuer stacks and toward vertically integrated platforms. These platforms support faster product innovation, streamlined operations, and more connected customer journeys.
“Brim helps banks move beyond fragmented card and payments architectures with a more integrated approach,” Brim Financial Founder and CEO Rasha Katabi said. “Financial institutions globally are reassessing their modernization strategies and their go-to-market approach. They are recognizing the limitations of the traditional approach where attaching together multiple vendors can slow down innovation and increase costs. Partnering with Manulife Bank reflects how institutions are delivering an embedded, more efficient and future-ready platform that enables speed, control, and growth.”
Brim’s platform will enable Manulife to embed credit and payments natively within its digital ecosystem, support enterprise-wide lifecycle customer engagement at scale, accelerate product innovation and configurable launch capabilities, as well as drive operational efficiency via an integrated platform model. Brim’s embedded customer journeys will also support Manulife’s independent advisors, mortgage specialists, and customer-facing teams, helping them drive growth and enhance customer relationships.
“This partnership enables Manulife Bank to deliver a more cohesive, transparent, and personalized digital experience for our customers, supported by insights that make everyday banking simpler,” Manulife Bank President and CEO Katy Boshart said. “Brim’s modern, flexible technology strengthens our digital foundation and supports our transformation journey—creating a platform that evolves with the needs of Canadians.”
Manulife Bank of Canada (Manulife Bank) is a wholly owned subsidiary of The Manufacturers Life Insurance Company, which is a subsidiary of Manulife Financial Corporation. Established in 1993 and headquartered in Waterloo, Ontario, Manulife Bank was the first federally regulated bank opened by an insurance company in Canada. The financial institution serves customers in all Canadian provinces and territories and has C$34.8 billion in total assets as of Q2 2026.
Founded in 2016 and headquartered in Toronto, Ontario, Brim Financial made its Finovate debut at FinovateFall 2024 in New York. At the event, the company demonstrated its turnkey business and commercial cards and payments platform that enables financial institutions to offer scalable solutions to business customers as they grow. The platform integrates with existing digital banking infrastructure and features multi-product capabilities, including business and virtual cards, payments, invoicing, accounting integration, enterprise workflows, and more.