Blee Teams Up with Public to Ensure Compliant Communications with Customers

Blee Teams Up with Public to Ensure Compliant Communications with Customers
  • Regtech Blee has teamed up with New York-based multi-asset investing platform Public.
  • Public will embed Blee’s AI-powered review engine directly into its marketing workflows to ensure that all customer-facing messaging and communication meets regulatory compliance standards.
  • Founded in 2022, Blee made its Finovate debut at FinovateSpring 2024. Guy Shahar is Founder and CEO.

New York-based regtech Blee has announced a partnership with multi-asset investing platform Public. The company will leverage Blee’s AI-powered compliance platform to enhance and streamline its marketing review process as it scales its offering.

“Public is a platform for long term investors looking to build a diversified portfolio. We’re focused on creating a multi-asset platform that’s transparent and built to support informed decision-making,” Public Chief Compliance Officer Emily Verlinde said. “As we scale how we connect with current and prospective members, partnering with Blee helps us move quickly while ensuring everything we share meets the highest regulatory standards.”

Public enables investors to create portfolios using stocks, exchange-traded funds (ETFs), cryptocurrencies, options, and bonds, as well as contribute to retirement accounts. In teaming up with Blee, Public will embed the company’s AI-powered review engine directly into its marketing workflows. This will enable real-time risk detection for content across all asset classes and establish approval flows for different products. The technology also provides a complete audit trail for every review to help ensure compliance.

“This customer announcement is very special to me,” Blee Founder and CEO Guy Shahar wrote on the company’s LinkedIn page. “I’ve been a huge fan of Public’s mission. They’re not just building a product; they’re changing the culture of investing.”

Shahar noted that companies like Public face significant challenges when it comes to offering such a wide range of investment products. Chief among them is a need to communicate clearly and fairly to customers about the products they offer—including the risks involved—and to ensure that those communications meet regulatory standards.

“We’re proud to be the compliance infrastructure that will help the Public team continue to meet this challenge head-on,” Shahar added. “Our platform will provide the guardrails that enable them to educate their members and grow their offerings with confidence and speed.”

New York-based Public offers a multi-asset investment platform for investors in stocks, options, bonds, digital assets, and more. In addition to its investment tools, Public also offers a proprietary AI layer, Alpha, that gives investors fundamental data and custom analysis to guide their investment decisions. Founded in 2019, the company has raised more than $300 million from investors including Accel, Tiger Global, and Will Smith’s Dreamers VC.

Founded in 2022, Blee made its Finovate debut at FinovateSpring 2024. At the conference, Shahar showed how Blee’s AI-powered marketing compliance review technology automatically identifies and flags potential compliance issues and risks before they reach customers.

Blee’s partnership with Public comes a month after the regtech announced that it was working with fellow Finovate alum, Marqeta. Marqeta will integrate Blee’s real-time risk detection, configurable approval flows, and monitoring capabilities into its internal go-to-market process. The company will also use the risk detection technology to support third parties and partners in its ecosystem.

“Our customers are building what’s next in financial services, and trust is at the core of that work,” Marqeta Marketing Compliance Officer Annia Prado said. “With Blee as our compliance partner for marketing reviews, we’re able to share new programs fast—and stay true to the standards that matter.”


Photo by Tyler Prahm on Unsplash

Meet the Sustainability & Inclusion Scholarship Winners for FinovateSpring 2024

Meet the Sustainability & Inclusion Scholarship Winners for FinovateSpring 2024

This year FinovateSpring will feature eight startups that are winners of our Sustainability & Inclusion Scholarship program. The program is designed to showcase underrepresented founders and startups who are creating innovative solutions to combat climate change, promote diversity, and create financial inclusion.

To be eligible for the Finovate Sustainability & Inclusion Scholarship program, fintech and technology companies must have less than $7 million in funding. There are five categories in the program: environmental, social, governance, BIPOC founded/owned, and female-founded/owned.

Here are the Sustainability & Inclusion Scholarship winners for FinovateSpring 2024:

Blee – Scholarship winner in the Governance category. Headquartered in New York and founded in 2022, Blee helps organizations move to market quicker while increasing revenue and minimizing compliance risk. LinkedIn.

Endaoment – Scholarship winner in the Social category. Headquartered in San Francisco, California and founded in 2020, Endaoment empowers nonprofit organizations to accept donations in crypto and stock without having to accept the asset directly. LinkedIn.

Instarails – Scholarship winner in the Female Founded/Owned category. Headquartered in Alpharetta, Georgia and founded in 2022, Instarails enables banks and other organizations to offer instant, inexpensive, and inclusive payments to boost revenue, generate growth, and pave the way for entry into new markets. LinkedIn.

Kobalt Labs – Scholarship winner in the Female Founded/Owned category. Headquartered in New York, NY, and founded in 2023, Kobalt Labs helps fintechs and financial institutions accelerate and strengthen third-party diligence, facilitating revenue-generating partnerships and improving operational efficiency – without increasing headcout. LinkedIn.

LiquidTrust – Scholarship winner in the Female Founded/Owned category. Headquartered in Los Angeles, California, and founded in 2019, LiquidTrust enables banks to offer an improved customer experience to their business customers, grow non-interest bearing deposits, and generate additional revenue. LinkedIn.

Nav.it – Scholarship winner in the Female Founded/Owned category. Headquartered in Seattle, Washington, and founded in 2019, Nav.it integrates with existing HR systems to help organizations grow their businesses by enhancing employee financial wellness. LinkedIn.

Parlay Protocol – Scholarship winner in the Female Founded/Owned category. Headquartered in Alexandria, Virginia, and founded in 2022, Parlay Protocol offers technology that boosts the odds that an applicant will secure access to small business funding while helping banks gain new customers and attract new borrowers. LinkedIn.

Remynt – Scholarship winner in the BIPOC Founded/Owned category. Headquartered in San Francisco, California, and founded in 2022, Remynt helps creditors achieve higher recoveries and recapture defaulted consumers as customers as their financial position improves. LinkedIn.

FinovateSpring (May 21-23) is only a few weeks away! Take advantage of big early-bird savings on your registration when you buy your ticket by May 10.


Photo by Emily Ranquist

FinovateSpring 2024 Sneak Peek Series: Part 2

A look at the companies demoing at FinovateSpring in San Francisco on May 21 and 22. Register today using this link and save 20%.

APIMatic

APIMatic’s mission is to make integrating APIs quick and straightforward for developers via automatic code generation. Customers include fintech giants Paypal, VISA, Maxio, and many others.

Features

APIMatic’s developer experience platform adds a layer of technology between fintech partners and developers to make onboarding faster and more accessible through the power of automation and GenAI.

Who’s it for?

Banks and fintechs heavily invested in API programs.

Blee

Blee helps compliance and legal teams automate the review and oversight of marketing, product, and sales materials using AI, ML, and custom automation.

Features

  • Centralized platform for content review and approval, powered by AI
  • Ongoing monitoring and oversight of websites and social media
  • Faster content approvals while maintaining oversights

Who’s it for?

Direct-to-consumer and direct-to-SMB regulated entities such as banks, credit unions, and fintechs.

Finalytics.ai

Finalytics.ai is a real-time data analytics platform, empowering community financial institutions with tailored customer experiences through big data and machine learning.

Features

  • Personalized customer journeys using a “segment-of-one” approach
  • Dynamic segmentation and content tailoring
  • Enhanced digital strategy and implementation consulting

Who’s it for?

Community financial institutions, including banks, credit unions, and potentially other payment providers seeking advanced data analytics solutions for personalized customer experiences.

TransUnion

TransUnion is a global information and insights company that makes trust possible by ensuring each person is reliably represented in the marketplace.

Features

Enhanced BreachIQ helps consumers proactively protect their identities by

  • Generating personalized Identity Safety Scores
  • Measuring incident severity via Breach Risk Scores
  • Tailoring Action Plans to incidents

Who’s it for?

Banks, credit unions, and fintech companies.

Winnow

Winnow AI leverages the power of LLP and NLP artificial intelligence to deliver lightning-fast answers to basic legal questions around topics that Winnow covers.

Features

  • Quickly answers basic legal questions
  • Generates responses based on Winnow’s 60,000+ attorney-reviewed legal requirements
  • Reduces time and effort typically spent on legal research

Who’s it for?

Banks, credit unions, fintechs, and lenders.