Anchor ID showed how its universal user name replaces the need for passwords:
“Anchor ID’s new approach to global access and identity authentication evolves consumers beyond the frustrating password and security models that compromise convenience and security. We are the only solution that enables consumer freedom to go, buy, and access whatever they want online, with the highest security protections without the use of passwords.Users get one universal user name (like a master key) that serves as a unique identifier, your phone is the anchor for authentication, and we apply the pillars of advanced security and authentication: something you know, something you have, something you are. We safeguard that it’s you and not someone else trying to be you.”
Presenting: David Schropfer, CEO
Product Launch: September 2014
Metrics: Over $500,000 seed money raised, 5 employees
Product distribution strategy: Direct to Consumer (B2C)