New England-based Cartera Commerce was recently featured in The Wall Street Journal’s All Things D. The article depicts how Cartera is using card-linked offers and working with advertisers and companies such as Wells Fargo, American Airlines, Best Buy, and Barclayard that have close access to consumers through advertisements.
“Cartera is able to collect information at the aggregate level to find out about spending habits. Advertisers can selectively make offers to consumers who shop at their competitors, but not current customers who already visit regularly. That helps retailers acquire new customers and not just give discounts to already loyal patrons.”
Last month it announced a partnership with InterContinental Hotels Group (IHG) that will enable customers to earn points when purchasing everyday items at merchants who participate in Cartera’s card-linked advertising network.
“If users link a credit card to IHG’s loyalty program and make purchases at participating retailers with that card, they will earn points that can be redeemed at such InterContinental Hotel brands as Holiday Inn, Hotel Indigo and Crowne Plaza.”
It currently has 60,000 merchant retail locations and 800 online locations where consumers can shop to earn points and has processed $1 billion in transactions on its platform.
To learn more about Cartera’s progress in the card-linked offers industry, come see its live demo at FinovateFall in New York this month. Get your ticket here.